Online Marketing Made Easy with Amy Porterfield

Are you leading with a vision? Or are you wandering around with a half-baked idea of what you want your life and business to look like?

Whether you’re the former or the latter, today’s episode is going to give you even more clarity around your vision.

My guest, mentor, and friend, Michael Hyatt, is not only a best-selling author but also one of the most successful entrepreneurs I know.

His business was featured in Inc. 5000 as one of the fastest-growing private companies after experiencing 300 percent growth in just three years! Mind-blowing, right?

Michael has just released yet another phenomenal book called, “The Vision-Driven Leader,” and that’s what we’re talking about today.

In this episode, Michael offers practices and guidance for identifying your vision, why your vision is the essential ingredient for leadership and impact, how your vision varies from your mission statement, and so much more.

Here’s a look at what we talk about...

  • [05:27] Want to know the difference between businesses that survive and businesses that fail? Those that survive have a crystal clear vision.
  • [07:43] You might be wondering what exactly a vision is. Well, a vision is going to be a clear, inspiring, practical, attractive picture of your organization’s future, three to five years in the future.
  • [12:42] If you’re feeling like you’re struggling with clarity, the good news is that clarity grows over time. A great way to gain more business clarity is to write down what your vision is and where you want to go. Just start with something, and it will get more clear over time.
  • [15:28] Here are some wonderful journal prompts: What is your vision for the future of your team, and what kind of product you want to create? What kind of marketing are you going to have? What’s the future of your impact?
  • [17:07] When you read through what you write down for the future, do you get excited? It has to be inspirational. Michael has four different ideas for inspiration that might help identify where you are.
  • [20:39] A vision is a necessary but not sufficient condition of success — you also need to execute. Having an inspiring vision will help you create and adapt your strategy and say “yes” to the right things.
  • [25:15] Once you start to understand your vision, you want to create a link between your vision and your day to day tasks. Start with your vision script (which you can learn more about in the episode), which should inform your annual goals, quarterly goals, weekly objectives, and daily tasks.
  • [30:18] Don’t think you’ll set your vision once and call it good. Oh no! You’ll want to reconsider and tweak your vision at least once a year.
  • [38:54] Lastly, when it comes to your vision for your business, you will encounter resistance — it’s just part of being an entrepreneur. You must have tenacity, integrity, and courage to stay the course.

By the end of this episode, you’re going to be fired up about clarifying your vision -- a vision that inspires and grows your business.

You’re going to understand how to overcome obstacles when you encounter them. And, most importantly, you’re going to feel empowered and ready to share your vision with the world.


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Direct download: Online_Marketing_Made_Easy_Podcast_Episode_309_v3.mp3
Category:general -- posted at: 12:01am PST