#307A: 5 Ways to Navigate Your Business Through Crisis (COVID-19 Series)

With COVID-19, things are changing by the second. That's why I want to support you -- my community -- and show you what it looks like to move forward even when you’re feeling uncertain.

This episode is real and raw...it's messy, clunky at times, and I share what I’ve experienced so that you may learn some of the things about navigating a business with the world changing so rapidly.

So, I've put together five things that you can do to navigate your business through the Coronavirus crisis. You’ll find two mindset tools and three strategies to implement right away.

And listen, I know you’re probably feeling some confusion right now. Whether you have an online business, a digital course, plans to launch, or you’re just starting out...Don't. Worry. I’m going to give you the guidance you need to keep moving forward.

Here’s the deal, you can’t ignore what’s going on in the world. In fact, I firmly believe that you have to talk about this no matter where you are on your entrepreneurial journey.

To further help you, I’ve put together a freebie called “How To Be Productive Working From Home During Uncertainty.” Be sure you grab that, too.

Here’s a snapshot of the five ways to navigate your business through a crisis that I talk about in this episode:

• #1: Get into action. Feel the feelings but also get into action to keep your mindset abundant and focused. You’re an entrepreneur, which means you’re resilient.
• #2: Commit to a morning routine and end of the day shut down. It’s easy to get distracted with the news, your family at home, and just plain old emotions, but creating rituals will keep you focused on the needle movers in your business. (More guidance on this in the freebie!)
• #3: Clarify your crisis messaging. Get clear on what you’re going to say to your audience during this time and how you’re going to position yourself and your business -- even if you have a small audience.
• #4: Show up and offer something valuable and free that will resonate, support, and inspire. Tune in to hear how we did this.
• #5: You’re probably wondering, “Amy, I don’t feel I should be selling right now!” My answer to you is… if you stop selling, our economy will be crushed. You are not opportunistic if you’re selling in our current climate -- as long as you offer a solution to help serve your audience. Take the time to reevaluate your offers to make sure they align with what people need in this time of uncertainty and be willing to pivot if needed.

People have more needs today than they did a week ago. Remember that you are a master problem solver. Now is the time to experiment. Try new things and never give up.

Your audience is not wanting or looking for perfection. Your audience is looking for support, direction, and leadership.

Show up for them. Show up for your community, your audience, and your paying customers.

I hope you find this episode is just what you need to hear as we are navigating through this time of chaos, uncertainty, and change. I hope you find the light and gratitude in any way possible. And above all, I hope you and your family are safe and healthy.

For further support, be sure to grab my freebie “How To Be Productive Working From Home During Uncertainty.”

 

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