If you have an online business or an email list that you communicate with, you’ve probably heard the rumblings around the internet about the EU’s new General Data Protection Regulation (let’s just call it GDPR, shall we?). This new regulation goes into effect May 25, 2018 and in an effort to understand what it is, what it means to online marketers, and what we need to take action on, I’ve invited Bobby Klinck, an intellectual property attorney, to help us navigate all things GDPR. Bobby is not only an attorney, but he is an entrepreneur himself, so he really has his finger on the pulse of what online entrepreneurs need to do to protect themselves.

Let’s dive in and figure this all out!

What is GDPR?

GDPR stands for “The General Data Protection Regulation” a privacy law from the European Union that goes into effect May 25, 2018. Even though it’s a European Union law, all online entrepreneurs need to be paying attention because the GDPR will mean major changes for the way we operate.

What activities are covered by the GDPR?

• The GDPR applies to the processing of personal data.
• Processing is a fancy word for, “doing anything with data”. You should assume it covers everything you do with all of the data you collect from individuals from collection to deletion (and at every point in between).
• Only applies to personal data which is anything that is associated with, or related to, someone who is identified or who you can identify.
• Identified includes: names, email addresses, physical addresses, and most people agree it includes IP addresses and other info collected automatically (usually collected by Google Analytics).
• Also includes any type of processing and information that you’re adding to your contact database. This could be information that you collect automatically, through an opt-in or any other collection method. (ex: surveys, quizzes, etc.), or through tagging or segmenting in your CRM database. These activities are included because you are effectively “monitoring” what people are doing.

Who does the GDPR apply to?

• The GDPR will apply to any relationship or transaction (commercial or free) where one of more of the parties is in the EU. It is not based on citizenship, it’s based on where they are when you are interacting with them.
• If you are an online entrepreneur or marketer based in the European Union, you must comply with the GDPR across your entire business. The means that if you are collecting data from someone in the US, you still have to comply.
• If you are an online entrepreneur or marketer based outside of the EU, you must comply with the GDPR when we are interacting with or collecting data from people in the EU.
• This is where things get complicated! There are some instances where it doesn’t apply if you’re outside the EU .

How Does GDPR Apply to Non-EU Entrepreneurs?

• A non-EU entrepreneur has to comply when processing of people in the EU.
• But ONLY if the processing is related to:
  • Offering products or services to people in the EU (paid AND free) - that means a lead magnet counts!
  • Monitoring the behavior of people in the EU (as mentioned earlier)
• Here’s where the GREY ZONE enters in: People are not sure how the territorial limits will apply. Questions you may be asking:
  • What about people who don’t knowingly collect information?
  • Ex: Facebook Ads: Bobby focuses on people only in the US. He’s not actively trying to attract people in the EU. But when he looks at his list, about 5% are in the EU. He’s not going to refuse doing business with this 5%, so he will have to comply with GDPR when he’s interacting and handling data with this 5% from the EU.
  • What about adding a disclaimer that says you only sell to people in the US?
  • Unfortunately, there are not crystal clear answers to these questions, but let’s dig into the language and details and see how this pertains to you.

6 principles of the GDPR

#1: Data shall be processed “lawfully, fairly, and in a transparent manner.”

• You have to be upfront about what you are collecting the data for.

#2: Data shall be “collected for specified, explicit and legitimate purposes.”

• You can’t collect data without explaining how you are using it, and those purposes have to be legit.

#3: Data processing shall be “limited to what is necessary” for the purpose.

• You can’t collect all kinds of data on a person if all you need is an email address (like for a lead magnet). You may only collect the minimum amount of data for the purpose you are collecting it for. Once you have collected the necessary data, you can only use it for its intended purpose. (We’ll get into how this affects list-building later in the post).

#4: Data shall be accurate, kept up to date, and corrected.

• Doesn’t really apply to us. This is more for the Google and Facebooks of the world.

#5: Data shall be kept so it identifies a person “no longer than is necessary.”

• You should not keep data about people forever if there is no reason to keep it.

#6: Data shall be “processed in a manner that ensures appropriate security.”

• You have to take reasonable steps to protect the data. We should all already be using SSL certificates and other ways to actually make sure that we’re protecting the data, (Data should be stored behind a secure wall (password collected).

How You Will Need to Change the Way You Collect Email Addresses From Potential Leads In Your Marketing Efforts:

The only lawful basis for adding someone to your marketing email list under the GDPR would be consent, and the GDPR requires that consent be freely given, specific, and unambiguous.

This new standard means we can't automatically add everyone who grabs one of our lead magnets to our general marketing email list.

• We must get a separate consent to add them to our marketing list.
• You can't require them to give this consent as a condition for getting your freebie.
• You have to sell prospects on the benefits of your list to get them to voluntarily sign up (not just as a requirement to get your lead magnet, freebie, or webinar registration).

The new consent standard applies to your EXISTING list. If you can’t show that you have the right kind of consent from people who are already on your list and to whom the GDPR applies, then you cannot email them any longer beginning May 25, 2018

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IMPORTANT: Because consent must be specific and unambiguous, someone downloading a lead magnet from you does not equate to consent to be added to your general email list.

The GDPR also prohibits you to ask for consent to add them to the email list. Getting consent for multiple things or in the course of some other transaction is going to be hard. You likely need stand alone consent.

According to the GDPR, you also can’t add a checkbox and prohibit the delivery of the lead magnet if they don’t click the box.

You may not require someone to consent to be added to your email list to get access to your lead magnet. (Someone giving you their email address and you promising them a freebie is a contract under the law and adding them to your email list is not “necessary” as stated in the 6 principles above.)

Ultimately, to be added to your email list, a prospect must specifically and affirmatively agree to be added to your list. And you may not require that they join your list to receive a freebie, attend a webinar, etc. Instead, we have to sell prospects on the value of being added to our list.

The new consent standard applies to your EXISTING list. Come May 25, you cannot email your existing contacts who signed up through a lead magnet.

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Can I send a nurture sequence after someone opts in for my lead magnet under GDPR?

It’s not crystal clear, but there’s a good argument for allowing you to send a nurture sequence after someone downloads your lead magnet.

This would be called expanded processing and that is when you take an action after the initial action.

Factors to consider when deciding whether it’s ok, or not, to do expanded processing:

• The link between the purposes of collection and the purposes for the expanded processing
• Context in which the data was collected
• Nature of the personal data (we’re not really collecting sensitive information for a lead magnet)
• Consequences of expanded processing (the consequence might be getting a few emails from you)
• Existence of appropriate safeguards (these should be in place no matter what)

How Do I Preserve My Existing List and Get Compliant?

It’s two-pronged: Between now and May 25, you need to build goodwill with your list and run campaigns to get GDPR-compliant consents.

For non-EU entrepreneurs: Start by segmenting your list into two parts:
1) Non-EU subscribers
2) Subscribers from EU and any unknowns (treat them as if they are in the EU)
Many of the email service providers have this functionality or are currently rolling it out.

Why should I segment?:

• You are going to re-engage with the subscribers from your EU (and those who are unknown) segmented portion of your list before May 25. The results of your re-engagement campaign won’t be great. You want to figure out how you can keep people on your list without getting a new consent.
• For the non-EU list, you can continue communicating with them just like you have been.
• If you have people that opted in cleanly to your newsletter, you can probably put them in the “ok” category. These people have given you consent to receive your marketing emails.

How do I run a re-engagement campaign?:

• BEFORE you send the consent emails, first deliver extra value consistently.
  • Send an extra email a week.
• THEN send emails asking for consent. Only to those who you have to send to!
  • Make sure that you have a system set up so that when someone does consent, you are taking them off this special “EU-non consent” list and moving them on to a “EU confirmed consent” list.
  • You want to send multiple “consent” emails and make them enticing. Pay close attention to the subject lines! Catchy or blatant subject lines might work well. The challenge is to get people to open the emails.
  • The only goal of the re-engagement campaign is to convince people to give you GDPR-compliant consent.
    • That might be by clicking a link in an email or signing up via an opt-in page. It depends on what your email service provider allows.

Anyone who doesn't give the necessary consent by May 24, should be deleted from your list. Remember, even storing or deleting their info is "processing," so this work needs to be done before May 25, 2018.

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Summary of Bobby’s Suggestions to Preserve Your
Existing List and Get GDPR Compliant

Step #1: Build goodwill by delivering amazing value to your list between now and then. I'm talking about going above and beyond the normal value that I'm sure you deliver. Make your content SO good, no one will want to miss the awesomeness.

Step #2: Create your list of targets from whom you need new consents. For entrepreneurs in the EU, this will be your whole list. For entrepreneurs outside the EU, this will be everyone in the EU and anyone whose location is unknown.

Step #3: Run a re-engagement campaign to the list of people who need to provide fresh consent. Sell them on the benefits and do this in your own style. Good copywriting is still key here! You know your audience. You'll want to plan for a series of emails with increasingly dire (and interesting) subject lines to make sure people don't miss them.

Finally, anyone who doesn't give the necessary consent by May 24, should be axed from your list. Remember even storing or deleting their info is "processing," so this work needs to be done before May 25.

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For online entrepreneurs, the main impact of GDPR will be in how we build our email list, so let’s take a list on what list-building will look like going forward.

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IMPORTANT: Gone are the days of offering a lead magnet and adding everyone who claims the lead magnet to our marketing email lists.

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What do I need to do moving forward in my list building efforts to be compliant with GDPR?

Because you have to get stand alone consent to add someone to our list, you either have to go back to the old “join my newsletter” model or use lead magnets and get consent somewhere along the funnel.

• There’s no question that this consent would be sufficient, assuming you disclose what you will include.
• But this method never really worked from a marketing standpoint... and there’s no reason to think that it will work now.
• The “join my newsletter” approach is especially bad for non -EU entrepreneurs who can use segmenting as part of their strategy.

What would a workaround look like?

• You can use lead magnets to get their name and email and then try to sell them on joining your list at some point in your funnel that you are allowed to have without getting further consent.
• There are four touchpoints to consider:
  1) Opt-in Page (checkbox or drop-down menu)
  2) Sandwich Page (like a one-click upsell page)
  3) Delivery Email Itself
  4) In the Lead Magnet

Let’s break down all 4 options:

• Opt-in Page:
  • You can add a voluntary checkbox/dropdown menu on your opt-in page.
  • This would clearly be consent if you do it right.
  • It must be voluntary and it cannot be the default. You can’t force them to agree and you can’t have the agreement as the default.
  • If you are going to do this, try to use a drop-down menu vs a checkbox. That way they have to choose “Yes or No” - so they have to make a choice and you are not forcing the “Yes.” With a checkbox for “Yes”, they can easily miss it and skip it all together (since it can’t be forced!).
• Sandwich Page:
  • Include a one-click upsell page between opt-in and thank you page that asks them to subscribe.
  • “Hey! One more thing before we finish.” - It’s essentially a sales page for your newsletter.
  • This gives you the chance to sell the benefits of being on your list.
  • They are presented with this option all on its own, so it’s compliant.
• Delivery Email:
  • You deliver the email as usual that gives them the lead magnet as promised.
  • Include language in the email to sell them on joining your list and include a call to action (example below).
  • Depending on how your system works, either send them to a separate opt-in or use click to segment the list.
• In the Lead Magnet:
  • Add a paragraph at the end of your lead magnets selling them on your list with a clickable link.
  • This is sufficient consent and it gives them a reminder if they look back at your lead magnet later.

Guidance for non-EU Marketers:

• Don’t seek consent until after the point that you can segment between EU and non-EU prospective leads. This likely means using only the delivery email and in the lead magnet itself.
• **If your email service provider is able to show different pages based on somebody’s IP address/country, then do this at the front end (and outlined above). So you would show an alternative page for all outside of the US and don’t bother those in the US.

What is the Role of the Privacy Policy Related to GDPR?

• Under the GDPR, you are required to inform people of certain information and you have to give them information to get informed consent.
• And you have to provide this information to the individuals at the time that you are collecting their information. Your privacy policy is the tool you use to meet this requirement.
• You need a Privacy Policy regardless of whether the GDPR applies. Privacy Policies were always important and they are a MUST in the GDPR world.
• CA law requires you to disclose certain information.
• There are hefty fines under GDPR and CA law, so get a policy in place.

What Do I Need to Include in the Privacy Policy?

• The relevant contact information.
• What information you collect and the basis for collecting it.
• What you do with the data (including who else gets access).
• The visitors rights under the GDPR.

Where Do You Put the Policy?

• Create a standalone page on your website that includes the policy.
• Put links to that page in your footer navigation on your website (and on opt-in pages, sales pages, LeadPages, webinar registration pages, etc.)
• Put a link anywhere that you ask for consent or collect data.

What’s Next?

Check out Bobby’s Free GDPR Training: I’m breaking my rules a bit here because you all know I’ve had a policy for the last year or so of not sending podcast traffic to someone else’s sign up page - I’ve talked about that strategy on my show before. HOWEVER, this information is important and I want you to protect yourself. So I’m making an exception. I want to encourage you to check out Bobby’s FREE mini-training all about the GDPR. The goal of his mini training is not only to make sure that you, as an online entrepreneur, understand the legal requirements but also to give you the tools and practical advice you need to thrive in a GDPR world.

THANK YOU, Bobby, for your time and generosity in helping us understand GDPR. I truly feel I now have what it takes to move forward and implement to get compliant before the deadline! -- Amy

Biggest Takeaways You Don’t Want to Miss:

• When you’re looking into creating a course—and this is especially true when you’re just starting out—you’ve got a TON of information to choose from. Maybe you’ve been working on this material for 5 or 10 years, or you’ve been consulting a while and you have a ton of stories, examples and exercises.
• Getting all of that out of your head can be difficult, to say the least. Whenever I sit down to create a new course (like I’m doing right now) it can be both exciting, and excruciating.
• Which is why I wanted to bring on Gina Onativia, a content and course expert who is in the trenches every day with her clients, building their courses. Gina has a super practical post-it exercise she’s created to help her clients figure out some pre-details before diving into course creation. I think of her process as kind of like a “prelude” to my own...and I think you’ll find it extremely helpful in your own course creation process.

By the way, if you’re NOT in the midst of creating a course, you can also use this exercise for any type of content creation. AND I want to make sure you download the freebie—which has the exact steps we are going to talk about in this episode. In the freebie, you’ll see a real post-it exercise from one of Gina’s clients that you can use as an example to guide your own process (and I LOVE great examples!). (9:01)

With your freebie at the ready, get ready to dive into your course creation here.

This episode is brought to you by:
In my free masterclass: How to Confidently Create Your First Online Course in 60 Days, I will walk you through all of the pieces it takes to create a stellar online course. Save your spot here!

Check out these highlights:

• The first area course creators get tripped up when starting out. [8:42]
• How to start your post-it exercise. (If you’re an office supply junkie like me, get excited!) [9:31]
• Why it’s so important to know what your avatar is feeling. [13:59]
• How to brainstorm your overarching steps. [14:50]
• What to do if you’re stuck. [16:27]
• The final step: Your roadmap. [19:15]
• How do I sell just a piece of my course as a standalone? [24:04]

Biggest Takeaways You Don’t Want to Miss:

• The fear of not being good enough is a tough feeling to shake. If you struggle with this fear, I know it can show up way too often. Now, I can’t promise that it will ever completely go away—but I am proof that you can silence that voice A LOT.
• If this fear comes up for you, then this is the show for you.
• Today I’m going to introduce you to a powerhouse named Rachel Hollis—an amazing entrepreneur who manages a lifestyle website with almost two million readers each year and over 800,000 actively engaged followers on social media. Together, we’re talking about the pressures that you face as mothers and fathers and husbands and wives and employees, and of course, entrepreneurs.
• We’re talking do’s and don’ts for entrepreneurs-in-the-making, and specifically, how to break through some of those major fears that we are constantly up against as you put yourself out there on social media, and in videos, and everything else you do to build your online business. (2:25)

Now, if you read the title of this episode and said something along the lines of, “Well, I’m not really sure I can call myself an entrepreneur…,” this is what I have to say to you: If you’re showing up, if you’re building your business, if you’re working hard toward your goals—you are legit! You are an entrepreneur, so it’s time to own it! So, if the fear of not being good enough, or that you’re not doing enough, or that you’re not doing it right, if those fears come up for you, then this is the show for you. Listen in.

This episode is brought to you by:
My incredible and free masterclass, “The Ultimate List Building Catch-Up Plan,” where you’ll learn my proven 3-stack system for leveraging the most powerful, “what’s working now” list-building strategies. You can sign up here.

Biggest Takeaways You Don’t Want to Miss:

• One question I get asked a bunch: How do I transition from my 9-to-5 to an online business full-time? What are the exact steps?
• There are a lot of different ways to get there, but I wanted to bring in one of my students who did it in a less-scary and less-painful way that you can learn from and model.
• Melissa Norris will share with us ONE roadmap for how she got to where she could quit her day job and live out her dream business.
• Melissa’s story is filled with amazing insights and a-ha moments that many of you will be able to use for your own journeys—especially if you are interested in investing your time and money into webinars! (25:30)

Now here’s the kicker for today’s ep: Melissa’s business is all about the pioneering lifestyle! I’m talking full functioning homestead with pigs and cattle, grinding your own flour, canning vegetables… things you’ll probably NEVER see me doing (and for good reason!). The fascinating thing is she was able to use the same marketing principles and strategies (that you can use, too) to find her tribe, build her business and quit her day job. So if you’ve been wondering how you can ditch your J-O-B, this episode is the right one for you! Listen here to get Melissa’s step-by-step plan.

This episode is brought to you by:

Free Masterclass: How to Create and Deliver Your First Wildly Profitable Webinar (Even If You Don’t Have a List)

Check out these highlights:

• Melissa’s incredible story about a full functioning homestead [4:24]
• The importance of (sustainable) baby steps—and how to find the time to take those first steps. [13:28]
• The inevitability of having to hustle, at least for some time. [17:08]
• What scaling looked like after quitting her day job. [23:06]
• Melissa’s hit “seasonal webinars” and what she learned from them. [25:30]
• How Melissa runs her membership site. [29:44]
• A few amazing sales sequence a-ha moments! [37:47]

Biggest Takeaways You Don’t Want to Miss:

• I’ve been an online marketing entrepreneur for a long time now. I’ve worked with thousands of students and have gotten pretty darn good at finding patterns. Specifically, patterns in limiting beliefs and mindset blocks that often stop promising entrepreneurs in their tracks.
• One common struggle I’ve uncovered A LOT is the fight to stand out when the online world has become so saturated. And here’s the thing—it is tough to stand out. I’m not going to sugar coat it. It can be incredibly frustrating.
• But I’m here to tell you—sometimes it’s not just about the strategies. Sometimes the key to getting noticed is all about...mindset.
• And this all starts with one simple truth about every successful entrepreneur... (2:15)

So, in today’s episode I wanted to make sure you take the time to stop and learn how to shift the way you approach a noisy online world, and in turn, get noticed. Because it’s really the way you think that will ultimately set you apart. Tune in now.

This episode is brought to you by:
My incredible, and free masterclass, “The Ultimate List Building Catch-Up Plan,” where you’ll learn my proven 3-stack system for leveraging the most powerful, “what’s working now” list-building strategies. You can sign up here.

Check out these highlights:

• Act like you’ve already nailed it. [5:01]
• How to cultivate a relentless soul. [8:45]
• Just how crowded is the playing field? A few stats. [10:16]
• Why you should dive deep into your DMs. [12:22]
• Are you a flip flopper? It’s time to get honest. [13:06]
• The importance of “closing loops,” especially with your team. [15:23]
• Are you a master at consistency? [16:28]
• Why you should tell true, gritty, messy stories about YOU. [20:36]

Biggest Takeaways You Don’t Want to Miss:

• In the past few years, as Facebook has evolved, I’ve begun to think about Facebook groups in a whole different way. I believe groups—and not pages—are the key to building the kind of communities that allow you to truly connect with and grow your audience.
• And it’s not just me! Many of my peers are having the same experience in discovering the incredible potential of Facebook groups. One superstar, in particular, is my friend Caitlin Bacher—who has grown her private FB group to more than 30,000 members in 3 years!
• Caitlin is with me today to answer the question I get asked all of the time with my students: How do I boost engagement in my Facebook groups when I’m starting from zero?
• Tune in to learn how to make Facebook groups one of your most effective social platforms! And Caitlin shares ALL, including the #1 mistake she sees entrepreneurs make with groups... [6:06]

Yes, I know it sounds like things just got trickier with the Facebook algorithm and the announcement that Facebook is going to focus more on “meaningful social interactions.” But don’t panic! This is actually great news for those of you who are using (or want to use) Facebook groups for your business. There are so many options. From Facebook groups that are tied to your paid content, to free communities that are tied to your bigger messaging and brand. It all begins here.

This episode is brought to you by:
Master Class: How to Confidently Create Your First Profitable Course in 60 Days
www.Amyporterfield.com/free

Check out these highlights:

• Why Facebook groups and why someone would decide to do only Facebook groups? [4:14]
• The importance of getting really good at selling one thing first. [8:55]
• Everything you need to know about closed free groups. [17:57]
• Some of the best type of content you can create for your own communities. [28:00]
• What about Facebook groups created for paid courses? [34:01]
• Using an email series to boost engagement within your Facebook group. [37:08]
• How to use the group to help you solve for buyer’s remorse (for your paid content). [39:48]

Biggest Takeaways You Don’t Want to Miss:

• Yes, today’s topic may seem a bit off-brand for me, since to know me is to know that I love love love webinars.
• However, today I’m mixing things up to present a few different strategies to make money online.
• I STILL think webinars are the most powerful way you can drive your online business…but I wanted to share 5 ways to make money online that do not include a webinar training and that can set you up for bigger strategies to bring in bigger bucks.
• Not only am I dishing out several ways you can make money, but I’m also talking about the actual offers you can craft to then promote the strategies I’m sharing.

I am a big believer in baby steps, and you may not be ready for webinars in your business—YET. So I’m going to talk about some simpler strategies you can use in your business until you’re ready to take the “webinar leap.” Let’s start making some money...

Check out these highlights:

• How I started out with Facebook page reviews (and why). [6:12]
• The right time for creating customized plans for clients. [10:38]
• How to create customers for life. [13:50]
• Hear about my friend Tyler J. McCall’s success with online workshops. [15:40]
• The goldmine of done-for-you plug and play products. [26:10]
• How two friends from Tag Team Party Peeps put together a very successful email campaign. [33:46]
• Challenges that actually lead to sales. [39:55]
• How to successfully market your high-priced offers. [44:53]
• A can’t miss strategy using Facebook Live. [47:33]

It’s the 200th episode! Cue the confetti and champagne! If you have been listening to me since I first aired in 2013, THANK YOU! It’s been 5 AMAZING years and I couldn’t have done it without you!

To celebrate, I have asked some of my closest friends and peers to share quick pieces about something I’ve been thinking about a lot lately…

How do you zig when others are zagging?

How do you “go against the grain”?

When do you take a risk and change things up?

And I couldn’t think of anyone better to tackle this topic than my small group of much-cherished and loved peers. I hope you enjoy listening to these as much as I have. Get ready to make some zigs happen for your own business!

If you’re wondering if it’s a right time to “zig” for your business, listen up to my four scenarios to help you decide.

Want a personalized message from me on instagram?
And if you want that new “outtake” of me sharing my personal story of zigging, make sure to 1) take a screenshot of this episode 2) post it on Instagram (feed or stories) and use #200withamy and tag me when you post it. Then I’ll slide into your DM with a link to this clip! That’s right, I will personally DM you...

Here’s a sneak peek of each of my amazing group of peers:

• Jasmine Star gives us the inside scoop into how she invested a year of heart, soul and money into a launch that got her … an underwhelming amount of students. But then she decided to “knock on some digital doors” ... [12:50]
• Ray Edwards shares the personal touch he provided for each person who bought one of his high-end programs. [18:25]
• Pat Flynn starts off with a life-changing story from his childhood, then talks about how giving away a study guide for free became the launching-off point for Smart Passive Income. [20:03]
• Diane Sanfilippo on why you need to be focused on creating paid content and programs. [26:30]
• Julie Solomon offers up her own version of “Pitch Perfect” and how she took the initiative to start monetizing her blog. [32:01]
• Tarzan Kay shares how she broke ALL the rules of launches, and executed a simple (no stress!) promotion that netted her five figures. [39:59]
• James Wedmore gives us multiple examples of zigging, and asks a series of questions to help you come up with your own different “out of the box” ideas. [45:36]
• Russell Brunson talks about how one T-shirt helped to reduce his ClickFunnels churn by 23 percent (!)—and build a powerful community in the process. [51:03]
• Rick Mulready walks his own talk and tries his hand at Facebook Messenger for feedback about this podcast. The results may surprise you—because they surprised him! [56:51]
• Jenna Kutcher gets real (as always) and tells you why she decided to go completely transparent with her messaging. [1:01:18]

Links to learn more about my special group of friends:

• Jasmine Star: www.jasminestar.com/
• Ray Edwards: www.rayedwards.com/welcome/
• Pat Flynn: https: www.smartpassiveincome.com/
• Diane Sanfilippo: www.balancedbites.com/
• Julie Solomon: www.juliesolomon.net/
• Tarzan Kay: https://tarzankay.com/
• James Wedmore: www.jameswedmoretraining.com/
• Russell Bruson: www.russellbrunson.com/hi
• Rick Mulready: www.rickmulready.com
• Jenna Kutcher: www.jennakutcher.com/

Biggest Takeaways You Don’t Want to Miss:

• My dream was to knock it out of the park for my first launch.
  But to know me and my story is to know that it took me a few tries to get it right. Which is the case for MOST people.
• And that’s why I wanted to bring Michelle Evans on the show. Michelle is one of my very first students, and she’s here to share how she turned TWO complete launch failures into an astonishing success.
• I’ve got a feeling that for some of you, Michelle’s experiences of saving what seemed like a huge mess (including an ice-cold, 6% open-rate email list into a hit), is just what you need to hear.

Michelle and I start at the very beginning (including how she transitioned from her 16-year corporate job at Microsoft to creating online courses). Michelle dives into all of the excruciating details of her two failed launches, and also what she did to turn it all around. I think you’ll get a lot out of the strategies, lessons and insights she’s sharing, including how she used my program Courses that Convert to make her own course dreams come true.

Check out these highlights:

• Michelle and I reminisce about the moments we walked away from our corporate gigs. [4:58]
• The biggest hurdles Michelle faced in her path to online course-creation success. [11:02]
• How Michelle made time to create her course. [19:13]
• Mini-offers and how to use them to do your validation calls. [21:45]
• How sharing her struggles surprisingly interested her audience more than only sharing her successes. [26:58]
• Using quizzes to warm people up for your ultimate offer. [32:29]
• Tiger Time and protecting your time from you own business. [37:38]

Biggest Takeaways You Don’t Want to Miss:

• Keeping up with Facebook updates can (at times) feel like a full-time job. And if you’re not staying on top of everything that’s changing, you can feel like you’re stuck back in 2012.
• I’ve got you covered because today, my Facebook Ads sidekick and dancing machine (more about that in the episode!) Rick Mulready, is joining me to fill us in on some of the most recent, and relevant, updates on Facebook Ads.
• We’re talking everything from the Power Editor going away, to budget optimization, all the way to Messenger Ads. You can’t miss this goldmine of an episode—especially because Rick is introducing us to an amazing new feature to optimizing our budget and get more bang for our buck.

If you’ve decided that this year is THE year to master Facebook ads, you cannot miss out on all the juicy details Rick has for us in today’s ep. Some of you know Rick from previous podcasts, and I love having him back because he’s always making sure you’re on top of your game with Facebook AND Instagram Ads. So let’s get started on the five must-areas Rick says you need to be aware of today.

Check out these highlights:

• Where did Power Editor go? [4:51]
• How Facebook is updating the potential audience reach. [7:39]
• Should you keep your audiences separate? [10:40]
• Budget optimization at the Campaign Level: you want to be ready to optimize this update. [11:45]
• How to choose between manual and automatic bidding. [15:26]
• Customizing ads for different placements in both Facebook and Instagram (this one’s brand new). [19:01]
• Messenger Ads—why Rick thinks they will be BIG in 2018. [25:47]
• Cyber Monday’s billion-dollar payoff and why keeping the mobile user in mind is super important. [31:22]