Online Marketing Made Easy with Amy Porterfield

Biggest Takeaways You Don’t Want to Miss:

  • The fear of not being good enough is a tough feeling to shake. If you struggle with this fear, I know it can show up way too often. Now, I can’t promise that it will ever completely go away—but I am proof that you can silence that voice A LOT.
  • If this fear comes up for you, then this is the show for you.
  • Today I’m going to introduce you to a powerhouse named Rachel Hollis—an amazing entrepreneur who manages a lifestyle website with almost two million readers each year and over 800,000 actively engaged followers on social media. Together, we’re talking about the pressures that you face as mothers and fathers and husbands and wives and employees, and of course, entrepreneurs.
  • We’re talking do’s and don’ts for entrepreneurs-in-the-making, and specifically, how to break through some of those major fears that we are constantly up against as you put yourself out there on social media, and in videos, and everything else you do to build your online business. (2:25)

Now, if you read the title of this episode and said something along the lines of, “Well, I’m not really sure I can call myself an entrepreneur…,” this is what I have to say to you: If you’re showing up, if you’re building your business, if you’re working hard toward your goals—you are legit! You are an entrepreneur, so it’s time to own it! So, if the fear of not being good enough, or that you’re not doing enough, or that you’re not doing it right, if those fears come up for you, then this is the show for you. Listen in.

This episode is brought to you by:
My incredible and free masterclass, “The Ultimate List Building Catch-Up Plan,” where you’ll learn my proven 3-stack system for leveraging the most powerful, “what’s working now” list-building strategies. You can sign up here.

Check out these highlights:

Links mentioned in this episode:

 
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_205.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

  • One question I get asked a bunch: How do I transition from my 9-to-5 to an online business full-time? What are the exact steps?
  • There are a lot of different ways to get there, but I wanted to bring in one of my students who did it in a less-scary and less-painful way that you can learn from and model.
  • Melissa Norris will share with us ONE roadmap for how she got to where she could quit her day job and live out her dream business.
  • Melissa’s story is filled with amazing insights and a-ha moments that many of you will be able to use for your own journeys—especially if you are interested in investing your time and money into webinars! (25:30)

Now here’s the kicker for today’s ep: Melissa’s business is all about the pioneering lifestyle! I’m talking full functioning homestead with pigs and cattle, grinding your own flour, canning vegetables… things you’ll probably NEVER see me doing (and for good reason!). The fascinating thing is she was able to use the same marketing principles and strategies (that you can use, too) to find her tribe, build her business and quit her day job. So if you’ve been wondering how you can ditch your J-O-B, this episode is the right one for you! Listen here to get Melissa’s step-by-step plan.

This episode is brought to you by:

Free Masterclass: How to Create and Deliver Your First Wildly Profitable Webinar (Even If You Don’t Have a List)

Check out these highlights:

  • Melissa’s incredible story about a full functioning homestead [4:24]
  • The importance of (sustainable) baby steps—and how to find the time to take those first steps. [13:28]
  • The inevitability of having to hustle, at least for some time. [17:08]
  • What scaling looked like after quitting her day job. [23:06]
  • Melissa’s hit “seasonal webinars” and what she learned from them. [25:30]
  • How Melissa runs her membership site. [29:44]
  • A few amazing sales sequence a-ha moments! [37:47]
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_204.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

  • I’ve been an online marketing entrepreneur for a long time now. I’ve worked with thousands of students and have gotten pretty darn good at finding patterns. Specifically, patterns in limiting beliefs and mindset blocks that often stop promising entrepreneurs in their tracks.
  • One common struggle I’ve uncovered A LOT is the fight to stand out when the online world has become so saturated. And here’s the thing—it is tough to stand out. I’m not going to sugar coat it. It can be incredibly frustrating.
  • But I’m here to tell you—sometimes it’s not just about the strategies. Sometimes the key to getting noticed is all about...mindset.
  • And this all starts with one simple truth about every successful entrepreneur... (2:15)

So, in today’s episode I wanted to make sure you take the time to stop and learn how to shift the way you approach a noisy online world, and in turn, get noticed. Because it’s really the way you think that will ultimately set you apart. Tune in now.

This episode is brought to you by:
My incredible, and free masterclass, “The Ultimate List Building Catch-Up Plan,” where you’ll learn my proven 3-stack system for leveraging the most powerful, “what’s working now” list-building strategies. You can sign up here.

Check out these highlights:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_203.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

  • In the past few years, as Facebook has evolved, I’ve begun to think about Facebook groups in a whole different way. I believe groups—and not pages—are the key to building the kind of communities that allow you to truly connect with and grow your audience.
  • And it’s not just me! Many of my peers are having the same experience in discovering the incredible potential of Facebook groups. One superstar, in particular, is my friend Caitlin Bacher—who has grown her private FB group to more than 30,000 members in 3 years!
  • Caitlin is with me today to answer the question I get asked all of the time with my students: How do I boost engagement in my Facebook groups when I’m starting from zero?
  • Tune in to learn how to make Facebook groups one of your most effective social platforms! And Caitlin shares ALL, including the #1 mistake she sees entrepreneurs make with groups... [6:06]

Yes, I know it sounds like things just got trickier with the Facebook algorithm and the announcement that Facebook is going to focus more on “meaningful social interactions.” But don’t panic! This is actually great news for those of you who are using (or want to use) Facebook groups for your business. There are so many options. From Facebook groups that are tied to your paid content, to free communities that are tied to your bigger messaging and brand. It all begins here.

This episode is brought to you by:
Master Class: How to Confidently Create Your First Profitable Course in 60 Days
www.Amyporterfield.com/free

Check out these highlights:

  • Why Facebook groups and why someone would decide to do only Facebook groups? [4:14]
  • The importance of getting really good at selling one thing first. [8:55]
  • Everything you need to know about closed free groups. [17:57]
  • Some of the best type of content you can create for your own communities. [28:00]
  • What about Facebook groups created for paid courses? [34:01]
  • Using an email series to boost engagement within your Facebook group. [37:08]
  • How to use the group to help you solve for buyer’s remorse (for your paid content). [39:48]
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_202.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

  • Yes, today’s topic may seem a bit off-brand for me, since to know me is to know that I love love love webinars.
  • However, today I’m mixing things up to present a few different strategies to make money online.
  • I STILL think webinars are the most powerful way you can drive your online business…but I wanted to share 5 ways to make money online that do not include a webinar training and that can set you up for bigger strategies to bring in bigger bucks.
  • Not only am I dishing out several ways you can make money, but I’m also talking about the actual offers you can craft to then promote the strategies I’m sharing.

I am a big believer in baby steps, and you may not be ready for webinars in your business—YET. So I’m going to talk about some simpler strategies you can use in your business until you’re ready to take the “webinar leap.” Let’s start making some money...

Check out these highlights:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_201.mp3
Category:general -- posted at: 9:00am PDT

It’s the 200th episode! Cue the confetti and champagne! If you have been listening to me since I first aired in 2013, THANK YOU! It’s been 5 AMAZING years and I couldn’t have done it without you!

To celebrate, I have asked some of my closest friends and peers to share quick pieces about something I’ve been thinking about a lot lately…

How do you zig when others are zagging?

How do you “go against the grain”?

When do you take a risk and change things up?

And I couldn’t think of anyone better to tackle this topic than my small group of much-cherished and loved peers. I hope you enjoy listening to these as much as I have. Get ready to make some zigs happen for your own business!

If you’re wondering if it’s a right time to “zig” for your business, listen up to my four scenarios to help you decide.

Want a personalized message from me on instagram?
And if you want that new “outtake” of me sharing my personal story of zigging, make sure to 1) take a screenshot of this episode 2) post it on Instagram (feed or stories) and use #200withamy and tag me when you post it. Then I’ll slide into your DM with a link to this clip! That’s right, I will personally DM you...

Here’s a sneak peek of each of my amazing group of peers:

  • Jasmine Star gives us the inside scoop into how she invested a year of heart, soul and money into a launch that got her … an underwhelming amount of students. But then she decided to “knock on some digital doors” ... [12:50]
  • Ray Edwards shares the personal touch he provided for each person who bought one of his high-end programs. [18:25]
  • Pat Flynn starts off with a life-changing story from his childhood, then talks about how giving away a study guide for free became the launching-off point for Smart Passive Income. [20:03]
  • Diane Sanfilippo on why you need to be focused on creating paid content and programs. [26:30]
  • Julie Solomon offers up her own version of “Pitch Perfect” and how she took the initiative to start monetizing her blog. [32:01]
  • Tarzan Kay shares how she broke ALL the rules of launches, and executed a simple (no stress!) promotion that netted her five figures. [39:59]
  • James Wedmore gives us multiple examples of zigging, and asks a series of questions to help you come up with your own different “out of the box” ideas. [45:36]
  • Russell Brunson talks about how one T-shirt helped to reduce his ClickFunnels churn by 23 percent (!)—and build a powerful community in the process. [51:03]
  • Rick Mulready walks his own talk and tries his hand at Facebook Messenger for feedback about this podcast. The results may surprise you—because they surprised him! [56:51]
  • Jenna Kutcher gets real (as always) and tells you why she decided to go completely transparent with her messaging. [1:01:18]

Links to learn more about my special group of friends:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_200.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

Michelle and I start at the very beginning (including how she transitioned from her 16-year corporate job at Microsoft to creating online courses). Michelle dives into all of the excruciating details of her two failed launches, and also what she did to turn it all around. I think you’ll get a lot out of the strategies, lessons and insights she’s sharing, including how she used my program Courses that Convert to make her own course dreams come true.

Check out these highlights:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_199.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

If you’ve decided that this year is THE year to master Facebook ads, you cannot miss out on all the juicy details Rick has for us in today’s ep. Some of you know Rick from previous podcasts, and I love having him back because he’s always making sure you’re on top of your game with Facebook AND Instagram Ads. So let’s get started on the five must-areas Rick says you need to be aware of today.

Check out these highlights:

  • Where did Power Editor go? [4:51]
  • How Facebook is updating the potential audience reach. [7:39]
  • Should you keep your audiences separate? [10:40]
  • Budget optimization at the Campaign Level: you want to be ready to optimize this update. [11:45]
  • How to choose between manual and automatic bidding. [15:26]
  • Customizing ads for different placements in both Facebook and Instagram (this one’s brand new). [19:01]
  • Messenger Ads—why Rick thinks they will be BIG in 2018. [25:47]
  • Cyber Monday’s billion-dollar payoff and why keeping the mobile user in mind is super important. [31:22]
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_198.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

Marie has this uncanny ability to help you uncover what’s truly holding you back from getting results and on this episode, you’ll be amazed to discover that all of the strategies we’re diving into today require more of you and less of all the tools and gizmos you think you need to succeed online.

And if you let them, these strategies will free you up and open the door to a business you’ve been dreaming of.

WARNING: This one is definitely an “ear-buds episode” (to wear around the kids); Marie’s breaking out the adult language.

Check out these highlights:

  • Why running faster and faster and faster and working harder and harder and harder (like a hamster) will not get you the results you want. [10:00]
  • What it means to show the raw, real you. [12:02]
  • How Marie shook up her longtime video show with a little sumthin’ called Marie Unplugged. [17:23]
  • Do NOT spend a lot of money on that production! [20:46]
  • A real unscripted moment Marie had on the streets of New York. [22:23]
  • Our 24-hour challenge for you. [23:25]
  • Forget Social and focus on THIS instead. [25:05]
  • One of the most underrated and overlooked traits for creatives and entrepreneurs. [35:43]
  • How Marie took her B-School refund rate from 19% to less than 2%. [40:31]

Make sure to check out Marie’s FREE Video Training Series

This is some of the best marketing training out there today (in my opinion!). In Video One Marie covers two burning questions:

  • Where should I focus in my business?
  • How do I know if I’m working on the right things for my business?

Grab video one here now.

Links I mentioned in this episode:

Exploring B-School: 30 Days of Diving Into the Details
For the third year in a row, I’m bringing back my free, 30-Day B-School Pop-up Facebook Group, where I will get laser-focused on my experience with Marie’s B-School program. I’ll share personal business-building stories of how I got where I am today, exclusive live video trainings, and a lot of insights of how I got the most out of B-School. You can request access here.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_197.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

  • If I know one thing after running hundreds of webinars, it’s this: Connection on a webinar presentation is THE path to higher conversions.
  • With that in mind, I wanted to show you three key strategies that may just surprise you—not because they are advanced, or radically different. They may be surprising to you because they are not the typical strategies you talk about when it comes to boosting webinar conversions.
  • Which is EXACTLY why I wanted to share these three elements with you, so that you can focus on creating true, real touch points with your audience on your webinar, create those deeper connections, and ultimately see better conversions.

As some of you might already know, I relaunched my List Builder’s Lab program with a series of live webinars. And every time I do a series of live webinars I always learn new strategies or walk away with aha moments about how to do things differently or have a bigger impact. And you know me: I’m holding nothing back. Including sharing an embarrassing story of how I blew off advice from Marie Forleo. So let’s dive in.

Check out these highlights:

  • The true path to higher conversions begins here. [2:12]
  • How to get your webinar audience thinking “That’s totally me!” [4:58]
  • The (strong) case for keeping the chat live and open. [8:35]
  • What my team does during live chats to keep attendees engaged. [12:08]
  • How to get the most out of your Q&A time. [14:50]
  • Increasing the trust factor during every presentation. [17:45]
  • Are you asking: At what point in my live webinar do I focus on selling? I’ve got answers. [19:10]
  • The importance of reading between the lines and identifying what your audience SHOULD be asking. [20:18]

This episode is brought to you by:

Free Masterclass: How to Create Your Ultimate List Building Catch-up Plan

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_196.mp3
Category:general -- posted at: 9:00am PDT