Thu, 23 August 2018
On today’s show, we’re diving into strategies around two things I LOVE to talk about: list-building and evergreen lead automation! However, there’s a twist! I’ve brought on someone to walk us through some really great strategies on these topics on a platform I haven’t covered much here: YouTube! You and I both know video is where it’s at so even if you haven’t thought about the platform much or are not a huge fan of video, this episode is loaded with very doable strategies that I want you to consider using to grow your email list. My guest today is an absolute YouTube boss and she’s going to guide us through her proven three phase method to creating a YouTube evergreen lead machine without using paid advertising. Sunny Lenarduzzi has a YouTube following of over 170,000 subscribers and and has helped her clients to go from zero to 100,000 subscribers and build their email lists from zero to 28,000 in less than 10 months (resulting in multiple 6-figure businesses). HOW BECOMING A YOUTUBE BOSS WAS A HAPPY ACCIDENTDo you ever wonder if the work you are doing today will ever lead to something that can REALLY help you scale your business? Sunny shares her journey from being a social media consultant to coming to a place where she didn’t have the bandwidth to accept any more clients. In order to save some time and provide a common solution to several of her clients, she created a video that that changed the trajectory of her business forever. She published that video on her non-branded YouTube channel, emailed the link to her clients, went to bed and the next morning had 2,000 views! THE POWER OF REVERSE ENGINEERINGSunny was completely surprised with the amount of views and comments and decided to figure out what the heck had happened, so she reverse engineered the situation. Through this process Sunny realized the key to the success of that ONE single video and applied it to every video moving forward. In that first year she grew her YouTube subscription to 50,000 in and 3 million views! WHAT CONTENT IS BEST FOR YOUTUBE?As Sunny will tell you, YouTube is a platform that people are searching every single day for how to solve their problems and get their questions answered. That was why that first video she published went gangbusters. She was providing a solution to a problem that many people were searching for. Well guess what? You as an entrepreneur can be the one to provide your ideal customer the solutions and answers that they’re searching for on YouTube...you just need to show up and let you videos be found. If it worked for Sunny, it can work for you too! GETTING STARTED GENERATED LEADS ON YOUTUBEYou’ll want to tune into today’s episode to get all the details on Sunny’s 3-phase system to creating an evergreen lead machine, but here are the phases broken down: PHASE 1 This phase is all about creating profitable content that increases your reach and revenue without having to rely on paid advertising. The key here is to research before recording and here’s how:
PHASE 2 This phase is all about converting your viewers into customers through Sunny’s H.O.T. (Hook, Outcome, Testimonial) formula. She explains how you can use this formula to tweak your video scripts to keep your viewer engaged, which will turn them into a loyal viewer, and ultimately a paying customer. It’s through Sunny’s H.O.T. formula where list-building comes in too! Sunny explains how to work in the ever-so-important conversion calls to action where you provide an opportunity for your viewer to download a guide, checklist, or worksheet. PHASE 3 This is the evergreen traffic machine phase! Now that you’ve got your phase 1 and 2 bases covered, it’s time to publish your video. But you’re not just going to publish and wait...Sunny explains why the first 24-48 hours after posting your video is crucial to actively distribute a link to your warm audience in order to get some engagement going which tells YouTube that your video is one that should be ranking on the first page. Once you’re on that first page, your cold audience is introduced to your video and this begins that evergreen lead machine! You might be thinking, “This is great, but I don’t have any authority on YouTube, so how am I supposed to rank when my competition is so tough?” Sunny explains in detail in today’s episode but the key is to work on getting search rankings in smaller competition pools. So there you have it! I’d love to hear how you’re going to use YouTube as a list-building technique in your business. Head over to Instagram and DM me and let me know. I’d love to hear from you!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_225.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 16 August 2018
On today’s show I brought on the Integrator on my team, Chloe Euse. The goal of this episode is to help you step into the Visionary role as the founding entrepreneur of your business so that you can do more of the things that you were created to do and that are in your zone of genius. The deal is, in order to be able to fully step into that role, you will need to hire an Integrator (also known as a Project Manager) to work alongside you. I’m taking you behind-the-scenes so you can see how a Visionary and Integrator work together. To give you a hint, you as the Visionary are responsible for deciding on the WHAT of the business, while your Integrator figures out the HOW to make your vision come true. I really want you to take the time to tune in and listen today and hear directly from us, but here are the key areas we cover:
And to wrap this episode up with a big bow, we’ve got a couple fantastic freebies for you. Both are Google Doc templates that you can take and make your own.
This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you. Click here to sign up.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_224.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 9 August 2018
Raise your hand if you could use a little extra cash in your business right now! In the first few years of building my business I certainly could have used some extra money, and had I known what I know today, I would have done something entirely different that would have brought in a nice flow of revenue during those tight times: affiliate marketing. If you don’t have affiliate marketing as a revenue generator in your business, I want that to change for you today. My guest today, Pat Flynn, is going to share his proven system for earning money through affiliate marketing. Why did I choose Pat to be our guide today? Because he has earned three million dollars through affiliate marketing commissions since he started this business! He knows his stuff! AFFILIATE MARKETING IS A GAME-CHANGER!If you’re new to the idea of affiliate marketing, Pat simply defines it as the process of earning a commission by promoting another person or another company’s product. The great thing about affiliate marketing is that if you love a product or service and have a platform that you’re able to share why you love it with your audience, you can earn a commission from that recommendation at no cost to your audience. Pat shared how he promoted one of his favorite products through a banner ad on his website and was being paid $1,000 per month, but he contacted them and asked about trying out an affiliate relationship instead. They did and he went from earning $1,000/month to $8,000 the next month! PAT’S TOP TWO TIPS ON HOW TO BE SUCCESSFUL IN AFFILIATE MARKETING:
TWO TYPES OF AFFILIATE MARKETING TO CONSIDER: PASSIVE & ACTIVEAn example of a PASSIVE way of affiliate marketing is when you include links to products on your website, like my Tools of the Trade page here. This is considered PASSIVE because once you set it up, it’s there and as people come to your website or are linked to it in an email, they can click on the links to make a purchase. Another example is by including a link just like this link right here in the show notes in which I’m sharing my affiliate link to Pat’s 123 Affiliate Marketing program. An example of an ACTIVE format of affiliate marketing would be it Pat and I decided to do a special webinar with a launch sequence where we were actively promoting and selling the product to our audiences and we even offer a special deal that’s only available during a specified time period. A prime example of this is when I promote B-School each year in February. I go all out in promoting Marie’s program because I 1000% stand behind her program, and because of this I promote the program as if it were my own. Being an affiliate for this program has been a game-changer for my business and I definitely use the strategies that Pat teaches in his program. Either way, always be upfront with your audience that you are an affiliate. This is being transparent with your audience, but also protects you legally. JUST GETTING STARTED IN AFFILIATE MARKETING?Pat is clear that you do need to have an audience to be successful in affiliate marketing, otherwise who would use your links or join your webinars? However, I love that he talks about planting seeds now for people that may come across your content down the road. You may not make much money when your audience is small, but everything will be in place for you to earn affiliate commissions as you grow. This is also a great way to begin monetizing because that trust you gain by recommending other people’s products can then lead to you selling your own products down the road. HOW TO AUDIT YOUR EXISTING AFFILIATE MARKETING STRATEGYMaybe you’re already an affiliate, but you want to do an audit to see what’s working and what’s not, Pat suggests looking at your Google Analytics and see what’s doing well and optimize for those. Here are a few of the optimizing ideas he shared:
PAT’S #1 NINJA AFFILIATE MARKETING TRICK!Create a demo video! Pat says creating a demo video is one of the most underused but HIGHLY effective techniques to take your affiliate marketing to a whole new level. Pat includes the in-depth how-to create a killer demo video that converts as a bonus to my audience if you purchase his 123 Affiliate Marketing program through my affiliate link, but he also shares a few tips right here!
TOP MISTAKES TO AVOID IN AFFILIATE MARKETING
Alright, you’ve got ninja tricks, some mistakes to avoid, and hopefully a plan to either begin earning money through affiliate marketing, or a plan to give your existing affiliate strategy a boost Take a listen to this short one-minute video where Pat tells you a little bit more about how you can earn money through affiliate marketing.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_223.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 2 August 2018
I just got back from a total immersion weekend retreat in Palm Springs with my Integrator Chloe and in today’s episode I share all the details of what went down! Unlike a typical team retreat we weren’t brainstorming ideas, we were actually cleaning up the messy stuff in our business. Yep, I’ve got messes to clean up just like anyone else. I must say, I do believe my team and I are a gold standard when it comes to setting up systems and processes, but I think no matter how well the backend of your online business looks every single one of us has room to do a little cleaning, don’t you think? Let me share a little bit about the weekend... WHAT IS A TOTAL IMMERSION RETREAT WEEKEND?First things first, this is NOT a team retreat and it is NOT a big brain-storming weekend where you come up with new ideas for the future. This is dedicated time to spend looking at the messy parts in your business and cleaning them up. The types of things you’ll be looking at cleaning up, fixing, or eliminating are areas that will ultimately impact the financial bottom line in your business. WHO SHOULD GO ON A TOTAL IMMERSION RETREAT?This is time best spent either on your own, or in the company of the right-hand person in your business. I took Chloe, my Integrator, because she is such an integral part of my business. . (Side note: Don’t miss upcoming episode #224 where I bring Chloe on the show and we talk about her role as an Integrator (aka Project Manager). We get into what she does, how she does it, who she manages, how we work together, her fave tools and lots more!) FIVE QUESTIONS YOU SHOULD ASK YOURSELF BEFORE YOUR TOTAL IMMERSION WEEKEND RETREATAnswering the following five key questions will help you to set a focus and make sure you’re on the same page (if you will be with someone from your team):
I want you to answer these questions when you take your total immersion retreat weekend, too. Yes, I want you to take time away to clean up the messes in your own business. You will not regret it, I promise you! TIP for answering the five questions: When answering these questions for yourself, think about team, systems, processes, and funnels (for my beginners, don’t let the word funnel throw you off...this just means the different systems and strategies that you have in place to get people to buy or join your email list). I go into much more detail in today’s episode, but I’ve included a snapshot here for you to see how our weekend progressed. Now remember, this is going to look different for everyone, but I thought the examples from my business might be helpful to get you thinking about areas in your own business that might need some cleaning up. FRIDAY AFTERNOON/EVENING
SATURDAY MORNING Fresh and ready for a new day, we cleaned up our elaborate evergreen funnel system inside InfusionSoft. Because we’ve been at this for awhile, parts of our funnels were broken. Let me just tell you that this part was NOT fun!! But, you know what, I’m glad we knocked it out early in the weekend. : ) SATURDAY AFTERNOON - THIS WAS THE FUN PART FOR ME!!
SUNDAY MORNING
MY TOP TOTAL IMMERSION WEEKEND TIPS I believe a total immersion weekend retreat like this is critical to the success of your business. Step away from your everyday distractions and you won’t regret it! Here are some tips for you to consider when you go on your retreat:
So what do you think? Are you ready to book a total immersion weekend retreat to clean up the messy parts in your business? I hope you said “yes!” because this is an investment that you won’t regret! If you’ve decided to go for it, pick where you’ll go and book it in the next 48 hours, and when you do, head over to Instagram and DM me to let me know when and where you’re going! This episode is brought to you by Audible where you too can listen to the book I mentioned that I’m loving right now: High Performance Habits by Brendon Burchard, for FREE! Members of my audience get a FREE audiobook download and 30-day free trial at www.audibletrial.com/OMME
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_222.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 31 July 2018
HOW WEBINARS, CREATING A COURSE, AND A MEMBERSHIP SITE CHANGED THIS TEACHER’S LIFE IN A HUGE WAY!I'm always in awe when one of my students shares with me how they’ve built their million dollar businesses. Anna’s story is one of my favorites and I wanted her to share it with you as well! Anna spent 23 years as a second grade teacher but decided she wanted to make an impact on the education community in a bigger way. This decision to shift her focus led her to my programs and she dove right in, taking action after action until things clicked! She made $10k on her very FIRST webinar and she's NEVER TURNED BACK. You won’t want to miss Anna’s incredible story as she shares her journey to success. She shares the specific steps (and consistent action) she took from making that first $10k selling 2nd grade course curriculum, to creating a membership site for teachers that brings in almost $60k per month, to her latest venture, a course that teaches teachers how to teach guided-math, which at the time of this recording had only been live three weeks and she’d already made $35,000! That’s an entire year’s earnings for some teachers! TWO MISTAKES TO AVOID WHEN GROWING YOUR ONLINE BUSINESSAnd to wrap it up, Anna shares the two things she would do differently had she known back then what she knows now. I 100% agree with both, so do yourself a favor and take what she says and don’t let those mistakes slow you down from the impact you are destined to make! Alright, if you’ve gotten this far and haven’t listened in to the podcast yet, what are you waiting for? : ) I promise you, you’ll be inspired by Anna’s story and fall in love with her just like I did! If you’d prefer to watch the interview, enjoy that right here... This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you. |
Thu, 26 July 2018
Neil Patel, master marketer and SEO genius, joined me on my show today to dive into the the nuts-and-bolts of some simple SEO strategies that will bring you more traffic, conversions, and revenue! He walks us through a 3-month plan that I’ve broken down for you in a free guide that you can grab right here. I have to admit, I haven’t spent as much time or attention as I should on SEO strategies, but that’s all changed this year...my team and I are being intentional about learning more about SEO and we’re going to implement the plan that Neil shared with us today, too! IT’S NOT ROCKET SCIENCEOne thing that Neil dispelled immediately is the fear that so many of us have around the idea of SEO strategy, and that is, that SEO is too complicated and we’ll never understand what exactly to do! Here’s what he had to say about that: “SEO is not rocket science...it’s not hard, and as long as you follow this plan, which is broken down into three main steps, you should get results.” And let me tell you the plan is not complicated...it’s very doable and this guide is going to help! WHAT IS SEO AND WHY SHOULD I HAVE AN SEO STRATEGY?SEO stands for Search Engine Optimization and Neil explained that it’s really all about making your site compatible for search engines. Now of course we create our content for our audience to enjoy and find useful, but we need to understand the importance of making our content compatible for BOTH users AND search engines. HOW SEO WILL INCREASE TRAFFIC, CONVERSIONS AND REVENUEAs an entrepreneur, you likely have a strong “why” behind what you’re doing online, but the bottom-line is that you want more people to see or listen to your content, you want to turn followers into customers, and you want to earn a living doing what you love to do. One way to accomplish this is to develop an SEO plan that has the ability to give you these tangible results. And that’s exactly what Neil shared in today’s show! He broke down exactly what you need to do in order to get a really good, simple SEO strategy running on your website. THE 3-MONTH SEO PLANI’ve outlined some of the key points Neil made in the interview here, but for the step-by-step plan download your free 3-Month SEO Guide here. MONTH 1 - Research & Competitor Analysis With SEO you may not see results for several months so you want to make sure you are going after the right keywords. Neil explained that if you’re not figuring out what keywords you should be using in your content, you might be getting traffic, but it’s NOT traffic that will turn into customers. I’ve linked up to the keyword research tools that Neil recommends (below), but you’re going to want to listen in to today’s show for the JUICY hack he shared about using SEMrush to look up your competitor’s keywords as a guide in your research...it’s like he handed us a little piece of gold!! MONTH 2 - Optimize Your On Page Code and Building Content So, you’re probably wondering what “on page” means! I was too. : ) In simple terms, Google reads source codes (not the language you and I speak or read!) so it’s our job to make sure Google can read our websites so that we can rank in its searches. The good news is that if you have a Wordpress website with the free Yoast SEO plugin installed it will handle most of the on-page SEO stuff for you. It basically walks you through the steps (in a very user friendly way) to make sure Google can read your pages. Neil also discussed the importance of building quality content on a consistent basis on your blog. You’ve gotta have a place to use that keyword research from month-one research, right? Here are a few pointers Neil suggests you implement when you write your blog posts/articles:
MONTH 3 - Building Links and Getting Social Shares Links from other people’s sites to yours (backlinks) can be a big SEO boost. Google loves seeing links, but not just any links! Google is so smart that it knows the authority and relevance of where those links are coming from. I know! It’s scary how smart Google is! Anyway, obviously if you are linked to from a very well-known authority in your field, versus someone who themselves doesn’t have much authority or who doesn’t have much to do with your field, then who is Google going to give more credibility to? The well-known authority who is sharing relevant content with their audience via a link to your content, of course! Part of Neil’s three-month plan also includes a great strategy for gaining social shares to your content. While social sharing will not directly affect your SEO, it sure will indirectly. Social sharing builds social proof, which ultimately builds awareness and your authority. Make sure to grab your free 3-Month SEO Guide right here, to learn all about Neil’s technique for getting social shares through Buzzsumo. I hope you listened to the episode because Neil broke all of this down in such an easy to understand and doable fashion. But let’s not leave it at that...I want you to put this plan in action. Here what I’d love for you to do right now:
This episode is brought to you by: Gravy—my very own 24/7 engagement team who contacts my customers within hours of their failed payment, captures updated billing information and saves the customers I worked so hard to acquire. If you have a subscription model business or offer payment plans, you’ve got to check out Gravy!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_221_v2.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 19 July 2018
One thing I love about summer is having a little bit more downtime. This allows me to do some things that I might not always have time for at other times of the year like binge listening to my favorite podcasts. That usually only happens while on vacation. As a matter of fact, I’m just back from a family vacation in Hawaii and I totally binge listened to a couple of my fave podcasts, The Life Coach School with Brooke Castillo and Oprah’s Super Soul Conversations. They are both soooo good! So if you too find the opportunity for a little binge listening, I thought it would be fun to compile a Summer Listening Playlist for you as it relates to my favorite past Online Marketing Made Easy episodes. What made this episode extra special for me was to have some of my listeners submit their favorite episodes as well. (I’ve included audio messages from them directly in today’s show!) Let’s dive in! YOUR ONLINE MARKETING MADE EASY SUMMER LISTENING PLAYLISTTOP FIVE LISTENER FAVORITES
I absolutely LOVED hearing from so many of my listeners and how their favorite episodes of Online Marketing Made Easy have helped move their businesses forward! Moving on to my own personal recommendations for your Summer Listening Playlist... AMY’S TOP FIVE FAVORITES
So there you have it - you’ve got a nice summer playlist to tune into! I’m guessing there may have been one or two recommendations that really resonated with you and I want you to commit to listening to those in the next 24 hours. If your favorite episode wasn’t mentioned here today, I’d love to hear from you! Head over to Instagram and DM me what your favorite is and why. This episode is brought to you by my free masterclass, “The Ultimate List Building Catch-Up Plan” -- My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm). If you are struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_220.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 12 July 2018
Today you’re going to learn how to use one of the fastest growing social platforms, Instagram Stories, to build your email list, without using the Swipe Up feature. I don't know about you, but Instagram is by far my favorite social media platform. Mostly because I love Instagram Stories but also because I think the connections on Instagram feel more real than any other social platform. If you are on Instagram then you've probably either recorded an Instagram story yourself, viewed one--or several (they are completely addictive), or you've heard someone else talk about Instagram Stories and you weren't really sure what the heck they were talking about. Wherever you fall in this equation, there's one thing that is certain...you as a business owner, should be using Instagram Stories to create more solid, real connections that will, if you do it right, go far beyond just chatting on social media. I had the pleasure of interviewing Tyler J. McCall, an Instagram Marketing Strategist, who has found great success in growing his email list through Instagram Stories. He shared tons of valuable insight, tips and strategies that you will be able to implement starting today! And, don’t worry, as I mentioned earlier this strategy has nothing to do with the Swipe Up feature, which requires you have 10,000 followers to use. So whether you’re familiar with Instagram Stories or not, we’ve got you covered here! Let’s first dive into the basics around Instagram Stories and then we’ll go ALL in on strategies to grow your email list via this platform! WHAT IS AN INSTAGRAM STORY?An Instagram Story is content that is shared in Instagram itself, typically photos and videos, but you can also share text-based images. Your photos or graphics last six seconds while your videos can be up to 15 seconds long. You create the Story content using Instagram (the creation and editing tools are built right in), or you can create them externally and upload them to your Instagram account. How Stories are different than a post in your regular Instagram feed is that the content goes away after 24 hours unless you add it as an Instagram Story highlight in your profile, which is a whole different episode! WHY YOU SHOULD BE USING INSTAGRAM STORIES IN YOUR BUSINESS:Instagram now has over 800 million users. Of those, 500 million are on the app every day. And of those 500 million, 300 million are on Instagram Stories every day. Need I say more?!? Tyler tells us that Instagram Stories are taking over as the content of choice, and Instagram likes this, because it gives them another place to run ads. And as business owners, Instagram ads are a very powerful tool, as well. And let me tell you, Instagram Story ads are converting really well for my business right now! “There are now millions of people every single day waiting for the right content to show up for them on Instagram Stories” - Tyler J. McCall How to Create High Quality Instagram StoriesIn order to grow your email list through Instagram Stories (we’ll get to that strategy in a minute), you first need to know how to create high quality Instagram Stories that people want to watch. Here’s a quick rundown, but make sure to tune in to the episode for all the details!
How to Grow Your Email List Using Instagram Stories Without Using the Swipe Up FeatureOk, now that you have a plan to create high quality Instagram Stories, Tyler shared some really great insight as to how to grow your email list through a Direct Messaging strategy. Since Tyler has over 10,000 followers he is able to utilize the Swipe Up feature available in Stories, but he admits he doesn’t use it much because he thinks it’s a bit lazy and too passive!
It’s through this DMing that he’s able to directly communicate with his followers, build relationships, hear pain points directly from his potential customers mouth, and engage in an authentic way. Here are a few of the important habits Tyler suggests you build around Instagram Story DM engagement in order to be in a position where you can actually grow your email list:
Do these things and the opt-in opportunities that you offer your followers (the ones that keep coming back to watch your Stories) will put you in a prime position to grow your email list. Tyler’s DM conversions are huge! Listen in as Tyler shares a system which he calls -- An Instagram Story Opt-In Sandwich -- in which you guide your Story viewers through a journey that ultimately leads them to your lead magnet, content upgrade, or webinar via DM conversations. I, too, have recently using my DMs to engage with my followers, and it is powerful! The only problem is that it can be time-consuming --- time well spent, but time-consuming, nonetheless. Since Tyler gets A LOT of DMs, I asked him how he manages it all and one of the top tips he shared is to get in there a few times throughout the day so you are responding pretty quickly, and also so the DMs don’t pile up and become too overwhelming for you to respond to. I’ve found that it’s helpful for me to actually create a task in Asana (my project management tool), to check my DMs daily, and that’s working well at this point. So here’s what I want you to do, download and work through this 2-page worksheet that Tyler created for you and don’t spend another minute on Instagram without intention and purpose. A great big thank you to Tyler for providing such great step-by-step teaching in this interview! Tyler and I would both love to hear from you in our DMs! I’m @amyporterfield and he’s @tylerjmccall. All my best, Amy This episode is brought to you by: LBL Links to things I think you might be interested in that were mentioned in these show notes and on the podcast episode:
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_219.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 5 July 2018
As an entrepreneur, your business is constantly changing—that’s the beauty of being an entrepreneur. And here’s the thing: YOU change too. You change your mind about things you used to be adamant about. I’ve experienced this myself. For example, when it came to creating courses, five years ago I would have said: Concentrate on building your course, don’t worry about the selling. But since then I have had a change of heart. I’ve watched my students inside of my training program Courses That Convert, and I’ve seen a need that I did not see years ago. That need is around launching their course before they have 100% completed it. Now I talk about the benefits of pre-selling your course, or selling it in advance of the course being done, then delivering your content each week via a LIVE workshop to a group of founding members who have already paid. So this episode is going to walk you through the exact steps that go into pre-selling a course. I am going to walk you through the pieces you’ll need to make your offer, get your first students through the door, and deliver your content. There are a few reasons I like this strategy:
By the way, this episode was brought to you by Courses that Convert…I teach a much more robust version of this process in that course, with step-by-step plans and templates. Learn more by attending my free masterclass “How to Confidently Create Your First Profitable Course in 60 Days.” So if you’re as excited as I am about pre-selling your course, here are seven steps to get you started. The 7 Steps to Pre-Selling Your CourseStep 1: Determine Your Course Offer First, you will determine your pricing and what kind of “course package” you’ll be offering. Step 2: Set Up Your Early Interest Page Once you figure out your offer, it’s time to set a page where you can capture interest about your course. You’ll need to create an opt-in to collect first names and email addresses, and include a teaser about what they can expect. You’ll also want to create a follow-up email for everyone who opted in. Step 3: Create Your 30-Day Content Blitz Come up with content ideas for your blog, podcast, Facebook Lives, etc., and then schedule your content so you’re releasing something new every week for 30 days. Remember to include a call to action at the end of your content, asking your audience to sign up for the course if they want to learn more. (All traffic from this content will go to your Early Interest Page.) Step 4: Set Up Your Checkout Page This page should include information about your course such as the benefits and the features. Step 5: Set Up Your Live Workshop Components In this step you will want to create the shell of your member’s site so when you start delivering your content you have a place to load it. You’ll also need to determine the details of your training and decide on the platform you’ll be delivering it. Set up all the components you’ll need to ultimately deliver your live content—links, welcome emails, a VA, etc.—so that you’re ready to go. As you deliver your live content, you will load up your recordings into your course platform for your paying members to access. Step 6: Promote a 48-Hour Flash Sale Offer Your 48-hour flash sale offer will include two emails:
In this step, you also have the option to include a webinar training as part of your pre-sell strategy. Step 7: Deliver Your Content You’re now done with the selling portion of your pre-sell offer. All that’s left is delivering your content! Remember to create your slide decks, prepare any cheat sheets or other bonuses, remind your students before each new training, and then upload your content to your member’s site once you’re done delivering it. Links mentioned in this episode: Course Creation Resources: Episode #49: How to Know if Your Idea is Profitable Webinar Resources: Episode #130: How to Sell on a Webinar (Without Being Overly Salesy)
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_218.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 28 June 2018
Today we’re going to discover something that has the power to majorly change the trajectory of your business! We’re going to uncover the three main roadblocks that sideline many entrepreneurs (and people in general) and cause them to get stuck in inaction. You will learn specific ways to take massive action, get more done, and get those big results you desire. “Taking action...” seems easy enough, right? “Just do something!” As you and I both know, it’s not as easy as it sounds! If right now what you’re doing in your business is not leading you to the results you desire, then this episode is for you! To shed some light on WHY we’re not taking action and to help us understand how to turn that around and become massive action takers, I had the pleasure of interviewing Brooke Castillo. Brooke is a Life Coach—I actually call her a Life Coach Extraordinaire— who has worked with thousands of people (including yours truly) who have been stuck, are not reaching the goals they’ve envisioned for themselves, or ultimately just need a coach to shine some light on a path that can lead them to the promised land of getting a lot done and achieving big results. Quick note before we move on: I mention that I’ve worked with Brooke personally; I get more into it on the podcast, but in case you were wondering, I’m part of her Self-Coaching Scholars program. You know I’m on a mission to up-level my life, including my health and my weight, but I’m also on a mission to up-level my mind, and Brooke really gets into this in her program. I know that focusing on how I think about things will change both my personal and business life, and I believe it could do the same for you. Because I stand behind what Brooke does, I have become an affiliate for the program, so if you are interested in joining her program, too, click here, and let Brooke know I sent you! MANAGING YOUR MINDBrooke began with the idea that so much of starting and building a business is about managing your mind. She said, “There's no way around it, because you can understand how to do everything, you can study all the material, but until you understand that what you think about is going to create the emotion that either drives the action or the inaction, you're never gonna take the action.” Did you get that? This is important: What you think about creates the emotion that drives the action or inaction. If stress, fear and panic are fueling the action, you’re not going to be able to produce results at the level you want to produce. Brooke shared three entrepreneurial roadblocks—things that are keeping you from taking massive action. Reason #1: YOU’RE STUCK IN THE BUSY HUSTLE I can remember times, back when I was first starting out, when I was hustling my butt off. I was all over the place, connecting with different people, working with all kinds of clients, seemingly very successful—but the problem was, I wasn’t taking action on the things that could actually take me to a place where I could grow and scale my business. I was hustling. I was tired. But, to some degree, I was really just chasing my tail. This is what Brooke refers to as “The Busy Hustle”—a tiring hustle that’s produced by negative emotion: stress, fear, panic…[Insert your own word here!]. You want to avoid getting into a state of busy hustle, where you may be working hard yet aren’t producing anything. Instead your goal should be to get to a place of a productive hustle, where results are consistently produced. Brooke suggested if you want to produce something, don’t just sit down to “work on something.” Sit down to produce something! It’s important to change our language around this. Let’s stop saying, “I’m working on so and so,” and instead say, “I’m producing xyz,” or “I’m recording a podcast.” See the difference?! Reason #2: YOU’RE GIVING YOURSELF TOO MUCH TIME TO GET SOMETHING DONE Brooke believes that many people, especially those who are newer to business, give themselves too much time to produce a result. In the beginning you have more time than customers or clients, so you just expand the time you are “working” in your business. Yet while you may have the time, what you actually produce doesn’t line up with the many hours you’re working. Brooke suggests we take a look at the projects we need to get done, and assign a time frame in which we will get it done. For example: instead of my saying, “I’ll get the podcast recorded and uploaded to Dropbox by Wednesday”, Brooke would say, “I will have the podcast recorded and uploaded to Dropbox in one hour. I’ll sit down and get it done in that hour.” Of course you need to be realistic about time frames….some things are going to naturally take longer than others. And what sort of results will be produced if we go this route? Brooke says, “When you decide how long something will take and you stick to that, that’s when your production gets huge momentum.” Now for my fellow perfectionists out there: this can be tough, because you’re going to have to embrace the fact that you might produce some B-minus work. I know that’s hard to stomach! Brooke had to give me a little life-coaching during the episode, because I am not someone who got Bs in school! Brooke’s argument for producing B-minus work is this: “B-minus work can change people’s lives. Work that you don’t produce at all, does nothing in the world.” Brooke told a great story about producing B-minus work on a book she wrote, about how she got some negative feedback which caused her some real shame and embarrassment; but a letter she received from someone whose life was changed because of that B-minus book made her realize that had she declined to put out that work in favor of striving for an A-plus, that woman’s life would never have been affected. That was when Brooke decided that she was ok with B-minus work—because she knew it would still produce results. You’ll have to decide for yourself as to what level work you are ok with; but for Brooke, making this decision made a HUGE difference in her business, and because of that decision, she has reached epic levels of success. Reason #3: YOU’RE AVOIDING FAILURE AND DISCOMFORT Of course, no one loves failure and discomfort; but the truth is, if we’re going to learn and grow, there are going to be moments of failure and times where we will need to step outside of our comfort zone. Brooke explained that our brains are literally wired to avoid any kind of failure, and the only way to produce a successful business is to fail repeatedly. So what do we do?! We have to show our brains that we are not going to die because of discomfort and failure. We need to learn the process to move into discomfort, and then get comfortable with that discomfort. “Discomfort is the currency to your dreams.” - Brooke Castillo But discomfort is only part of the road to success for business owners. I love that Brooke shared that she schedules “Comfort-Time” in her week! This time is non-negotiable, and she schedules it in her calendar before anything else. Her comfort-time is comprised of walking her dogs, enjoying coffee and reading in the morning, and spending time with family. What would be the activities or non-activities that you’d have in your comfort-time? Schedule it in! And remember: this time is non-negotiable. Agreed? Work hard, play hard! : ) If you’re reading this and have not listened to the episode yet, I highly recommend you do. Brooke gives some great examples, insights, and encouragement that you’ll only hear by tuning in. Plus, Brooke is so fun! I guarantee you’ll not only learn a ton, but will enjoy a few laughs while listening to this episode, too! Thanks for spending time with me today! All my best, Amy Links to things I think you might be interested in that were mentioned in these show notes and on the podcast episode:
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_217.mp3
Category:general -- posted at: 12:01am PDT |