Online Marketing Made Easy with Amy Porterfield

Biggest Takeaways You Don’t Want to Miss:

  • If you’re anything like me, you love to see behind the curtain, to what’s really going on with successful entrepreneurs.
  • Many of you have been asking me (for a while) to map out my day—what I plan to do, what I actually get done, how I use my time.
  • Well I’m taking it one step further and talking through an entire WEEK.
  • You’ll hear about my struggles. How I get into the flow. And when I couldn’t get it together. Oh, and the one podcast I’m obsessed with right now.

The truth is, my processes and habits are a big part of what makes my business successful. I’ve got BIG chunks of time carved out where I can stay hyper-focused and get what might take another person weeks to do. And I know that many of my students want to do that too. So I’m hoping you’ll learn a little something about how to optimize your routine with this episode...

Here’s How the Episode Breaks Down:
I’ll start the week with my Sunday session.

From there, each day I’ll check in during the Morning and talk about what the day is going to look like.

Then I’ll check back in during the Evening to chat about what actually happened.

Check Out These Highlights:

  • My personal and professional goals for the week (including my battle with one food that makes me feel sick). [7:08]
  • How I approach a new content project. [18:45]
  • My workday shutdown ritual. [24:47]
  • All about my co-working space and how it helps my business. [30:50]
  • My quality time with the hubby, Hobie. [34:51]
  • The 3 roles I play in my business. [38:06]
  • My new favorite podcast featuring one of my business idols. [41:23]
  • Jasmine Star and my first InstaLive. [43:00]
  • Where I ended up at the end of of the week. [1:03:01]
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_191.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

  • Today this dog lover (me!) is talking cat grooming—but it’s not what you think :). I’m highlighting cat grooming as the starting point of what has become a lucrative business empire for my student and new friend, Danelle German.
  • Danelle started with one simple question (5:07) —and grew that focus to a business that now generates $12,000 a month on evergreen webinars ALONE. That’s not counting her speaking, curriculum deals, physical products and certification program.
  • Danelle is here to teach us: If you really want to make money in this online marketing world, you need to drill down and serve a specific audience.

You never know who you’re going to meet at live events, right? And I am so pleased that I got the opportunity to meet Danelle at a recent event, because she is the perfect example of starting small and scaling slowly and intelligently. (During today’s episode, you’re going to hear me say “genius” A LOT.) I encourage you to “listen beyond the cat grooming” and absorb how Danelle uncovered new opportunities to consistently build her business.

Check Out These Highlights:

  • The question that Danelle’s audience REALLY wanted answered. [5:29]
  • How difficult it was to focus on a small niche like cat grooming (when starting out)... [7:37]
  • Why you don’t need massive amounts of customers. [12:12]
  • How Danelle was able to avoid any tough competition. [14:45]
  • The secret element that made Danelle’s business so effective in the early days. [18:19]
  • Why it’s crucial to shed light on the problems your audience faces. [19:24]
  • How Danelle added a non-cat grooming audience to her repertoire. [22:33] And where she found them (so you can add your own sub-audience!).
  • Danelle’s experience on how she used Webinars That Convert to lock in her success.[29:05]
  • Why she switched to evergreen webinars. [32:30]
  • The unbelievable show-up rate Danelle sees on her webinars. [34:43]
  • How to find and nail your niche. [41:38]

Danelle on the Value of Staying in Your Zone of Expertise:
“If I am 100% confident in what I am talking about and what I am teaching and, ultimately, what I am selling to people, I am going to do a much better job. The further I get out of the scope of my area of expertise and skill set, that confidence begins to diminish. I keep it real tight around that skill set and that knowledge base and then grow from there.”
—Danelle German, Online Marketing Entrepreneur, National Cat Groomers Institute

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_190.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

  • This year I made a big decision to open up what is typically a B-School bonus event, and do two one-day live events for ALL of my students.
  • There is something incredible about holding live events—the connections with your audience, the relationships you build, the amazing team building.
  • Which is exactly WHY I wanted to go behind the scenes and share the big learnings, and a few misses.
  • I know some of you are thinking about holding your own events, so I wanted to give you some steps to making sure you hold your own ultra-successful event. And for me, it all starts with the connecting opportunities. (18:02)

So if you have been thinking about using events as a great upsell, or a VIP experience, or maybe a new revenue stream, you will want to listen in to all the takeaways from this episode. For each point I walk through, I made sure to provide a “take action” piece for you so you can immediately apply it to your own event planning.

Let’s get started making events work for your business.

By the Way…
I mention Marie Forleo’s B-School and my over the top bonus package (with a free live event!) for those who signed up via my affiliate link. I rarely do live events so if you don’t want to miss it in 2018, click HERE to sign up for the wait list and get all the details once it launches.

Check out these highlights:

  • WHY I decided to open my events to all of my students. [2:18]
  • The art of layering elements for a fabulous experience (in other words: gifts!). [7:39]
  • The feeding frenzy I created—and how to get people to stay in the room and connect. [10:42]
  • Thinking about inviting guest speakers? Check out these criteria to help you choose. [16:30]
  • Why you should consider including a VIP experience.[20:00]
  • There’s always room for improvement… [21:22]
  • How to make Q&A time meaningful for everyone (and not have it drag on!). [23:35]
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_189.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

  • At the end of 2016 it hit me: I was working for my business instead of my business working for me. Can I get an “AMEN”?
  • So I had to make a BIG decision and explore an entire year of evergreen for my business this past year (2017) and limit my number of live launches.
  • In the spirit of pure transparency, I’m looking back on how the year went, and putting it all out there for you: the good, the bad, the (at times) ugly so you know how I made this decision, how I executed, and what I learned from the entire process. And how proud I am of my “bold move.”

Spoiler-alert for this episode: I thought my year of automation would be much easier than it was. I took a leap of faith, and now regret NONE of it. In fact, I’m a better leader and business owner because of it. Today I’ll break down the positive results, and some of the learnings along the way.

To make it truly actionable, I have broken this episode into four parts:
Part One: How I approached the year of automation [4:38]
Part Two: What happened and the results [10:58]
Part Three: What I learned [14:46]
Part Four: How I plan to move forward [24:55]

Check Out These Highlights:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_188.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

  • What IF instead of looking at Pinterest as just another Social Media platform, you saw it as a powerful search engine that can drive traffic for your business?
  • That’s exactly why I invited my guest today—photographer, podcaster and savvy business woman Jenna Kutcher. Because she has experienced the kind of amazing impact Pinterest can have on your business—in fact, Pinterest is the platform that drives the MOST traffic to her site: More than 5,000 unique visitors every single month. (Yeah, I couldn’t believe it at first either!)
  • Pinterest also (at times) gets a bad rap because it may not be the first site you think of to reach your core clients, which also couldn’t be more wrong.
  • I think first and foremost, a mindset shift around Pinterest is in order, starting here.

Yes, Pinterest can be THAT effective. And what I love about Jenna is that she holds nothing back. She’s the kind of gal that says what she’s thinking, or feeling, at any moment. I feel like this episode is in that same spirit—open, and raw. I think you’ll maybe change your mind about Pinterest, and find a new friend in Jenna.

Check out these highlights:

  • Why it’s so important to be vulnerable with your brand. [8:13]
  • Should you care about your number of followers on Pinterest? [19:06]
  • The first step you want to take with your Pinterest strategy. [21:35]
  • How to look like you are active on Pinterest (and make the algorithm work for you!). [25:12]
  • Proven ways to get the most mileage out of your content. [27:54]
  • Jenna’s favorite Pinterest tool (for scheduling AND checking your links). [31:16]
  • This one tip will guarantee you engagement on Pinterest. [35:11]
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_187.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

In the world of online marketing, all of the people I follow and look up to—and who I know are financially successful in their business—they all have a central hub where they create content on a weekly basis. And for most of them… it’s a blog.

So look no further for the connection between blogging and having a thriving business. Now I want to make sure you are using the strategies that really get results (v. blogging to crickets)—and that’s where Julie is the master. Let’s start your makeover.

Check Out These Highlights:

  • Find out why Julie calls her blog “the headquarters”.  [12:17]
  • Why it’s so important to know your avatar’s favorite Margarita flavor. [14:06]
  • The five core values a great blog post stems from.  [19:22]
  • Julie’s steps to stay consistent (it may not be what you think!) [23:13]
  • The biggest mistakes bloggers make. [27:10]
  • Julie’s favorite tools to promote her blog posts. [35:22]
  • How to know if you have a “healthy” blog. [38:02]
  • How your mom can help you optimize your blog. [41:53]
  • Trigger words: what are they and how you can use them. [45:00]
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_186.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

  • Rick Mulready is back to give the scoop on Social Media ads—but with a TWIST! We’re taking a break from Facebook ads (but don’t worry—much more to come as always on those!) and shining the light on his Social Media sister, Instagram.
  • Now just because these two are related, don’t think one size fits all when it comes to working with these platforms. Rick and I walk through the nuances of the difference between the two (especially when it comes to imagery, videos and placement).
  • Just in case you don’t think Instagram ads are worth for your business—keep in mind that there are 800 million Instagram users right now that are up for grabs.
  • AND if that’s not enough, if you have a product or service, Instagram can be an incredibly powerful platform for you. Just take a listen to these stats that Rick throws out. [7:39]

I gotta tell you, I love Instagram and feel that it’s a great time to grab your audience’s attention. So I’m shifting gears with Rick today so we can help you capitalize on the Insta Opportunity. I want you to dive in...and help me figure out the big question: Emoji or emoticons?

A special Easter Egg for today’s episode:
It turns out you DO need 10,000 followers in order to have the swipe up feature. (And on that same note, follow Rick on Instagram @rickmulready so he can get the followers he needs!) If you want to know what I’m talking about, check out our sidebar conversation on this.[21:00]

And a few great Instagram examples (including that story ad I ran):

Check out these highlights:

  • Let’s start this off with WHO exactly is on Instagram (so you know if you should be there!). [3:20]
  • What are the best days and times to post on Instagram? [5:00]
  • Where and how to set up your ads (on Facebook and Instagram). [10:39]
  • Which ad type would be best for your business and customers—and the parameters for each. [12:03]
  • The big differences between Facebook and Instagram (Here’s a hint: you CAN’T just repurpose one for the other). [13:17]
  • With Insta, do you have the same targeting possibilities as Facebook? [19:22]
  • How to take advantage of story ads (and what happened after I ran my first one for my List Builders Lab promo). [22:10]
  • Why you need to add text and emojis to your InstaStories. [28:16]
  • How to choose the right objectives when creating your Instagram ad campaigns. [28:59]
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_185.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

  • I’ve talked extensively about my epic fails with webinars—and I’ve also shared how I picked myself back up, practiced a ton—experimented—and just went for it. It wasn’t any different for my friend, video rockstar Luria Petrucci, who has an incredible webinar success story that you need to hear.
  • I want this episode to inspire you to take action on your own webinars. Because if Luria can do it (and spend only $600 on Facebook ads in the process!), you can too.
  • If you are a student of my Webinars That Convert program, this is the episode for YOU as Luria (a fellow student) highlights exactly which tips and insights worked well for her.
  • And if you don’t have anything to sell yet, you can use the exact strategy Luria used to put an offer out there. 

You may remember Luria from Episode 168 (The Easy Start Guide to Live Video), and I know I don’t usually bring guests back so quickly. But after hearing Luria’s story I knew you had to hear it too! So get ready. I really want you to take everything Luria learned to heart and think about how YOU can stretch yourself with webinars to get to the crazy results she proved weren’t so crazy after all. Also: Make sure you stay until the very end to learn how Luria kept her webinar attendees super engaged!

And one thing I want you to take advantage of...

If you are looking to up your webinar game, I have a must-see training where I take you behind the scenes of my actual webinar creation process: How to Create Your First Wildly Profitable Webinar (Even if You Don’t Have a List). That’s right, I literally open the gates wide open and show you all of my webinar creation secrets, including example after example of my own webinar strategies. I absolutely know this will be incredibly valuable for your own webinar creation process, so make sure to book a time to watch.

Check out these highlights:

  • Why Luria was skittish about doing webinars at first. [2:30]
  • How “stealing” made Luria thousands of dollars on her webinar. [9:05]
  • How to align your content with your offer. [11:14]
  • Get a detailed walk-through of Luria’s amazing results after her webinar strategy overhaul (and a little mix-up with conversion rate numbers!). [17:30]
  • Our big-game changer webinar strategy. [24:58]
  • The best way to get your audience to connect with you on a deeper level and want to take the next step. [29:47]
  • Struggling with your own webinars? Luria has a few final thoughts. [36:50]
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_184.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

Rules of Engagement Upfront:

  • I want you to take an entire day to do this process. I know, I know. No bellyaching. I don’t want you to feel rushed or pressured to get it done.
  • Pick a “special spot” to do this. If you want extra credit, book out a hotel room or a co-working space. If you’re going to do this at home, promise me you’ll send everyone away so you have the space to create, focus and think.
  • Don’t do this alone. Engage your virtual assistant or anyone on your team (either via Skype or fly them out!). I understand that you may be a “one-person show”—I encourage you to then find a friend or a peer that can be your sounding board.
  • Grab a whiteboard or a big sticky board. You’ll need a space to put your notes.

The freebie for this episode is EXACTLY WHAT YOU NEED TO PLAN:

You’ll hear me map out this entire process on the episode. Then, when you are ready to do your own plan, grab the step-by-step cheat sheet so you can work through this process for your own business. With this worksheet, you’ll know exactly how to plan for your 2018.

Check Out These Highlights:

  • Why your “non-negotiables” are crucial to your business success. [9:48]
  • The power of “declaring your number” and why it can drive your entire success for the New Year. [11:54]
  • How to get clarity on the past so you can plan for the future. [13:32]
  • The metrics you should come to the table with. [14:15]
  • What to ask yourself when you calendar your big promotions—a.k.a “the fun stuff.” [18:43]
  • Ways to make money in the next six months (to help get those creative juices flowing!). [19:52]
  • Don’t make this one mistake when planning out your promotions! [27:38]
  • Why you need white space between promotions. [30:45]
  • How to not let FOMO take you down in your planning process. [34:58]
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_183_v2.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

Now if you’re thinking—this seems like too much work, I don’t know if I can handle this. Trust me, I get it. However, as a business owner, I don’t want you to get bogged down on details that don’t serve you. I want you to have the freedom and flexibility to focus on things that will really move the needle in your business. And I promise that mega-batching will help you get there.

Check Out These Highlights:

  • The 5 sessions I use for each batch. [9:35]
  • How I break up the recording of my podcast. [13:38]
  • Some of my favorite aspects of mega-batching. [16:41]
  • Tweaks I want to make for the future with this system. [18:58]
  • What I have planned for the podcast in 2018. [19:43]
  • Two final thoughts to help you start your own mega-batching efforts. [21:17]
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_182.mp3
Category:general -- posted at: 9:00am PDT