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Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of

The State Of The Digital Course Industry & What You Can Expect In The Next Year

Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like there’s some new technology popping up on the market every single day. 

With so much changing, it’s hard to know what technology is going to benefit your business the most, and what you should invest both your time and money into.

Not to mention, it can be really intimidating to try something new when you know nothing about it. I’ll be honest -- I’ve definitely been pushed out of my comfort zone as I’ve implemented some of these new marketing trends in my own business. 

Doing something new is always a little bit scary, but I’ve found that when you’re open to it, and are willing to spend a little time learning, then it’s more than worth it in the long run. 

And here’s the good news, sweet friend. I’ve done a roundup of the seven biggest marketing industry technologies that you can take advantage of right now, and I’ve tested out each and every one of them for you. 

I’ve done all of the research, all of the homework, and have tons of insight on all of the trends and updates that I’m sure you’re curious about – and I’m sharing it all in this episode. 

So if you are ready to level up your marketing plan and serve your audience at an even higher level, then grab something to take notes with and press play on this episode. 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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A 3-step process for living more, working less, and lightening your mental load with Rebecca Blackburn

We’ve all been there before…. 

Maybe you’ve got what feels like a hundred plates spinning in the air, and one of them is about to come crashing down.

Or maybe your business is going really well, but it’s taking over your entire life -- and you’re struggling to find time for what’s most important. 

Whatever the situation may be for you, feeling like you’re underwater isn’t a good place to be. If you let that feeling go unaddressed for too long, it could potentially lead to burnout and resentment towards your business -- and we definitely don’t want that!

So when you’re completely maxed out, it’s crucially important that you take a pause, assess what’s happening, and get back into alignment.

Here to help you in doing that is Rebecca Blackburn. She’s a highly sought-after life coach who helps overwhelmed female entrepreneurs restructure their lives so they can work less, live more, and still achieve success at the highest level.  

Rebecca’s going to share a simple 3-step process that will help you regain ownership of your life, and take intentional action on how it’s going to look moving forward. 

Tune in to hear: 

• How to identify what’s most important in your life, and prioritize it
• The bad habits you might not realize you’re doing that are only wasting your time 
• Tips on how to lighten the ‘mental load’ that many women bear
• How to get rid of the guilt you feel when you don’t get to everything on your to-do list

Plus much, much more! I absolutely loved this conversation with Rebecca, and it’s my hope that you take away just as much from it as I did.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The rejection that rocked my world, and what I learned about the way that I cope

If you know me, you know that I’m a sensitive person. I take things that people say about me to heart, and when I feel the slightest bit rejected, it takes an emotional toll.

So when I was turned down for a huge media opportunity during my book launch, you can imagine just how hurt I was. 

If I could go back and do it all over I would, because the disappointment and sadness that I felt as a result of this rejection really brought me down during what should have been a really exciting time for me. 

But here’s the good news. This experience has made me take a long, hard look at how my own expectations play a role in how I handle things when they don’t go my way -- and moving forward, I’ll have an entirely new perspective. 

I’ve also recommitted to some simple mindset shifts that I know will help me in the future when things don’t go as I thought they would. 

In this episode, you’ll hear about this entire experience -- how I handled it, what went wrong, and what I’m committed to doing moving forward. 

This is a very honest and vulnerable conversation, and a topic that’s so important to talk about as entrepreneurs -- because allowing something that’s completely out of your control to get the very best of you is simply not worth it, sweet friend.

So if you feel rejection as deeply as I do, I hope this episode helps you reframe your thoughts so you can keep moving forward as the very best version of yourself. 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Your willingness to start from scratch as a business owner is crucial to finding long-term success -- here’s why

If you’re considering starting a business, one of the things that you absolutely need to be prepared for is to start from the very bottom. 

I don’t say that to be negative -- I say it because all-too often, people go into entrepreneurship with rose colored glasses, and then get discouraged when they realize that they don’t have any social media followers or an email list that tumbleweeds could blow through.

When you’re first starting out in business, you’ve got to be OK with starting from scratch. And because you’re likely doing something that’s brand new to you, you’ve also got to be OK with not having the same clout that you might have had in your career. 

Sure, you might have a ton of experience on your resume and an excellent track record -- but you’ve probably never owned and operated a business before. And it’s a whole different ball game! 

So that’s why it’s so important that as an entrepreneur you have a strong capacity for zero. You’ve got to be willing to start with nothing, get in the trenches, and do the hard work.

Now here’s the good news, sweet friend. You won’t be in this place forever! With time, effort, and the right strategies, your business is sure to grow.

But when you start in the right frame of mind, and know in your heart that things don’t happen overnight, you’ll be much better equipped to handle all of the ups and downs that come along with the wildly exciting ride of entrepreneurship. 

In this episode, I’m diving into what it means to have a strong capacity for zero, and how you can strengthen yours. So pop in your earbuds, grab a beverage of your choice and enjoy!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The step-by-step process I use to create and launch lead magnets – and yours to take!

I’ve said it before and I’ll say it again -- one of the very first things you need to have in your online business is a lead magnet. 

A lead magnet is essential to growing your email list, and can be anything from a checklist, a video series, a quiz, or another valuable resource that you offer up to your Ideal Customer Avatar in exchange for their email address. 

I can’t even tell you how crucial lead magnets have been for me in growing my business -- and needless to say, I’ve created my fair share of them over the past fourteen years of being an entrepreneur.

And because lead magnets are such a big part of my growth strategy, you guessed it -- I’ve come up with a documented system on how to create and promote them. 

In fact, I’ve boiled my process down to a checklist that you’re going to hear all about in this episode.

I cover every single step you need to take in order to effectively create and launch your lead magnet -- from how to establish your pre-launch approvals, to creating content, optimizing your landing pages, tracking your conversions, and so much more! 

So whether you’ve a lead magnet newbie or you have one that’s simply not performing, this is a great episode to listen to, and to bookmark for future reference. 

Enjoy! 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Your perceived weakness can actually be your superpower -- here’s why

If you know me, you know that I can be a very sensitive person. I take what people say to heart, and when I feel any sort of negativity, or rejection, I internalize it.

Being sensitive has always been something I’ve looked at as a weakness, especially as a business owner -- and it certainly doesn’t help that our culture places a lot of emphasis on entrepreneurs being ‘tough.’ 

But through the help of my dear friend and mentor, Michael Hyatt, I’ve come to realize that being sensitive as a business owner isn’t actually a bad thing at all. In fact, my sensitivity allows me to be a better leader for my students, especially those who are just starting out.

So how did I unwind years of social conditioning and turn what I’ve perceived as a weakness my whole life into a strength? In this episode, you’ll find out.

You’ll also hear: 

• How to be more aware of negative self-talk, and stop it in its tracks
• Why the language you use to describe yourself is so important
• Real life examples of how my team members turned their weaknesses into superpowers
• An exercise you can do NOW to rewire the negative thoughts you have about yourself

After listening to this episode, you might have an entirely new perspective on how you think about yourself, and feel that much more confident as an entrepreneur. 

So if that sounds good to you, pop in your earbuds and press play on this episode!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The 3 questions I ask myself every time failure comes knocking at my door

It’s no secret that failure can be one of your greatest teachers in business. In fact, some of the world’s most brilliant entrepreneurs, people like Sara Blakely of Spanx, attribute their incredible success to failing over and over again. 

But here’s the thing. Even though we all know that failing helps you become a better, stronger entrepreneur -- why are we still so afraid of it? 

I’ll be honest, coming to terms with failure has been a big struggle for me as a business owner. I was brought up in an environment where failing at anything, whether it be school or sports, was just not acceptable.

Because of the way I was conditioned to avoid failure as a kid, I’ve had to take a real close look at my relationship with failure as an adult -- both personally and professionally. 

And for me, that means making a conscious effort to use failure to my advantage instead of letting it drag me down. 

In fact, there are three questions that I ask myself every time I fail – and although I’m very much a work in progress, I’ve found them to be incredibly helpful.

In this episode, I’m sharing those three questions with you, and it’s my hope that if you’ve also struggled with embracing failure, they’ll help you too.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!