Curious about making the switch? Here’s what you need to know about transitioning from a personal brand to a company brand (with Clint Salter)

Have you ever wondered what it would look like to make the switch from having a personal brand to a company brand?

I’m right there with you. There are so many great things about being the face of my business, but I’ll be honest -- I don’t really see myself doing Tik Toks and Instagram reels when I’m 90 years old. 

It would be so nice (at some point wayyyyy down the line) to transition from the personal brand I have today, to one where my name, face, and likeness is not associated with it. 

But how do you do that gracefully? And what does that look like in real life? That’s the topic I’m exploring today with my guest Clint Salter. 

Clint is an award-winning entrepreneur and best-selling author who’s on a mission to revolutionize the dance industry. Over the past 21 years, he’s created and sold five companies, from the dance studio he started at age 16 to the largest coaching membership for dance studio owners globally.

He’s a brilliant business owner, and also has firsthand experience going from a personal brand to a company brand. 

In this episode, Clint shares: 

• The 5 specific steps he took to switch from a personal to a company brand
• The biggest challenges he’s faced from the transition, plus lessons he learned
• How he seamlessly integrated coaching into his company brand
• The mindset he embraced that allowed him to build businesses bigger than him

This was such an insightful conversation, so if you’ve ever considered what it would be like to make the switch in your business like I have, be sure to tune in!

Here’s a glance at this episode...

• [06:10] Clint is the CEO and founder of the Dance Studio Owners Association. They help dance studio owners grow their businesses and get back their lives.
• [07:28] Clint created a company brand as opposed to using his own name. He was still doing everything, so it was a personal brand with a company name. 
• [08:09] A personal brand is a me brand, and a company brand is a we brand. Any company can shift into a company brand. Clint suggests making the shift after being 1 to 1.5 million dollars into the business.
• [09:36] The pros and cons of a personal brand versus a company brand. Personal brands evolve as you evolve. A company brand can continue to grow without you.
• [11:49] A personal brand is all about you, and there's nobody else to do the work. A company brand needs people to make things happen.
• [12:52] Five steps to transitioning from a personal brand to a company brand. The five A's. 1. Audit. Write down everything you do inside and outside of the business.
• [13:31] 2. Arrange. Put the tasks and responsibilities into categories such as marketing, client delivery, content creation, etc. This is an overview of all of the areas that you touch today.
• [13:50] 3. Assess. Rate each item on a scale from 1 to 5 of how important it is for you to continue doing this task.
• [15:08] 4. Assign. Assign dates on each item for how you are going to work through these and get out of things over the next two to three years. 
• [15:35] 5. Action. Start taking action on shifting your business from a me business to a we business. 
• [16:36] Challenges include personal resistance, team resistance, and customer resistance. Having systems and processes makes letting go easier.
• [19:02] With team resistance the most important thing is consistent, courageous, communication, or the three C's.
• [19:29] Customer resistance is about being open and honest with communication between your old customers and your new customers. 
• [20:34] Clint started introducing new faces into his business about five years ago. He brought in studio growth coaches, expert coaches, captains, and guest coaches.
• [26:50] Company businesses become bigger than us. We need to put people in the right seats and give them the flexibility to make decisions and mistakes. 
• [31:47] Business owners have to ask what they want when bringing on coaches. They also need to know that things will change over time. 
• [34:36] Clint has sold five companies. A business worth selling is a business worth keeping. It's easier to sell a company brand than a personal brand.
• [40:48] The 11-step enrollment process becomes the celebrity, not the person teaching it. Frameworks, models, and road maps become the celebrities, not the person teaching them. Write down what you want. 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

If you have two ears and a scrolling thumb…

Odds are you’ve heard of Meta launching its Twitter-competitor “Threads.” 🤳

Well, my favorite social media maven, Jasmine Star, and I jumped in front of the mics for an impromptu conversation about what we’re making of the platform so far. Click here to listen to this week’s bonus episode!

Spoiler alert: Jasmine and I are not claiming to be Threads experts. Maybe one day, but for now, we’re just chatting about it and sharing things like…

🧵 How we’ve seen it perform
🧵What people seem to be thinking about it
🧵 Whether or not we think Threads is a new “shiny object”
🧵How to get your hands on a free resource with 5 accounts I’m loving

And more!

If you’ve tried Threads or want a little more insight before you dive in, check out this short and sweet review with Jasmine and I!

How to slow down in your business (& feel totally ok with it)

When I launched Two Weeks Notice, I took advantage of every opportunity that I could to promote the book, and get it into the hands of women who need it. 

That meant doing over 100 podcast interviews, flying all over the country for media promotions, and sacrificing a lot of things in my personal life so I could do more in my business. I was very much in a season of yes.

Everything I committed to, I showed up for in full force -- and I’ll tell ya, it was well worth it. Two Weeks Notice made the NYT bestseller list and even topped the list in the Wall Street Journal, too. 

But I’ll be honest with you. Now that my book launch is over with, I’ve got to slow down. I need to move into the next season -- a season of rest -- and prioritize myself, my family and friends, and my health. 

Because guess what? As important as my business is, everything outside of it is important, too. 

This doesn’t come naturally, sweet friend, and it’s going to take an intentional effort for me to pull off. But I know it’s what I need to do, and I am 100% committed to doing it. 

In this episode, I share what it’s like to go from a level 100 (where you’re doing all of the things, all of the time), to taking an intentional pause -- and why that’s important to do from time to time

Enjoy! 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Marketing Metrics Checklist!

The marketing metric breakdown: What’s important to track (& why)

I’ll be honest -- I am a total data nerd, and I absolutely love tracking my business’ performance and evaluating the metrics with my team. 

Not only is it great to have a pulse on what’s working and what’s not, but the insights I’ve gleaned from knowing my marketing metrics have helped me make some big decisions in my business. 

The thing is, whether you’re just starting out or you’re an established entrepreneur, you should pay attention to your numbers -- and the sooner you get started, the more insights you’ll be able to glean over time. 

Now, I get it. Looking at data isn’t everyone’s thing, and it’s hard to figure out what metrics you should really be looking at because there are so many! 

That’s why I recorded this episode for you. In it, I share the specific marketing metrics I track, why I track them, and how I’m using them to inform my marketing strategy. 

And here’s the really great news. Because there’s so much information packed into this episode, I’m sharing a really great marketing metric cheat sheet with you that you can keep as a reference, so tune in to the very end of the episode to hear how you can snag it. 

Happy listening! 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What being an LGBTQ+ ally really means & how it can help your business’ long-term growth

One of the most important things you can do as an entrepreneur is to ensure you are running an inclusive business. Not only is it the right thing to do as a human, but it can also help your business’ long-term growth. 

This has been a big initiative of mine over the past several years, and something that I’ve committed to daily. 

But here’s the thing. Many of the conversations about LGBTQ+ inclusion didn’t start happening until pretty recently, so you still might have a lot of questions about the whole topic in general. 

Heck, you might even feel intimidated about what it actually means to become an ally, and what an inclusive business looks like in real life – and guess what? That’s OK!

The fact that you’re interested in learning how to create a world where everyone is valued and respected is a great place to start -- and here to answer all of your questions on how to run an inclusive business is my student, Hank Paul. 

Hank is an award-winning wedding photographer, writer, Queer inclusion strategist, and creator of Authentic Allyship Academy, where they teach students how to inclusify their businesses and become confident and knowledgeable allies. 

In this episode, they share: 

• Specific ways you can be more LGBTQ+ inclusive in your business
• How being LGBTQ+ inclusive help facilitate long-term business growth
• The biggest misconceptions that businesses have about LGBTQ+ allyship
• How to avoid being a performative ally, and become an authentic ally

Plus much, much more! I promise, sweet friend, if you’ve wanted to become more inclusive in your business but have been unsure of where to start, then this episode is for you. 

So pop in your earpods, grab a tasty beverage, and give this episode your full attention. 

Here’s a glance at this episode...

• [02:35] Today is all about LGBTQ+ inclusion and keeping it top of mind.
• [05:49] People are often afraid of saying the wrong thing. Hank says not to worry, mistakes are normal. 
• [07:03] Hank is a non-binary human living in Sydney, Australia. Their first business was wedding photography. In 2017, Hank came out and came out as a queer-owned business.
• [11:14] Hank now helps and empowers people to connect with LGBTQ+ businesses in an authentic way.
• [12:15] Supporting their community was a journey. Hank began supporting the wedding industry and has branched out in helping different markets connect. 
• [15:33] Think about your ideal community. What role does gender or sexuality play in the assumptions that you make? Have you missed out on people, because you haven't gone out of your way to be inclusive?
• [17:01] What's more important than describing the ideal avatar is finding the problems that they're dealing with and what they’re afraid of. Focus Less on gender and assumptions, because that's not inclusive.
• [19:06] How can you broaden the scope of your avatar definition to go out of your way and communicate that you're inclusive?
• [20:13] Review the gendered language in your messaging and find alternative ways that are inclusive of all people.
• [22:20] Take the time to ask the question of whether is anyone being forgotten when you're speaking.
• [24:26] The opposite of authentic is performative. Pretending we're an ally is performative. Authentic allyship means actual impactful powerful allyship.
• [27:13] 20% of people 18 to 25 identify as part of the LGBTQ+ community. You want your language and business model to include this 20% of the community.
• [29:53] Showing allyship is the right thing to do, and if you don't, you'll be left behind. It's important to keep your business healthy and growing for the next 10 years.
• [30:53] Misconceptions about allyship include: 1. Only queer people are qualified to talk about queer issues. 2. Having a queer friend or employee isn't enough. There's still a responsibility to do the work. 3. There's a misconception that allies always say the right thing. This just isn't the case.
• [35:44] Hank shares an example of misgendering and making assumptions. Use gender-neutral language like pronouns of they/them.
• [45:53] What can you do to make your business more LGBTQ+ inclusive?

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

You can’t do it all: How to work inside your zone of genius and let go of everything else

Do you feel like you’re in a constant juggling act in your business?

When you’re an entrepreneur, things are bound to be busy – and sure, feeling overwhelmed at times is something to be expected. 

But if you feel like you always have a million plates spinning in the air, then it’s high time you start focusing on the things inside your zone of genius, and let go of all the other tasks that someone else can do for you.

Passing the torch to an employee, a contractor or a VA can be really difficult, and I know this from personal experience.

For ten full years, I insisted on editing my own videos. I thought that because I knew exactly what edits I wanted to make, I could do it quicker than anyone else could. Sure, I was ok at editing videos -- but it sure as heck was not the best use of my time. 

And when I finally hired someone to do this for me, I found that with a little training and investment on the front end, they were able to do it much more efficiently than I could – leaving me time to work on the things in my business that not only turn the needle, but light me up.

In this episode, I share what it means to work inside your zone of genius, why that’s important, and how to get back to it if you get lost. 

This is a great listen for any business owner who feels like they are literally doing it all -- so pop in your earpods and tune in.

Here’s a glance at this episode...

• [04:33] If you've ever felt overwhelmed in your business, I would suggest making a conscious effort to work more in your zone of genius.
• [05:11] Working in your zone of genius is doing the things that you are most proficient in. The work is fulfilling, because it makes you feel good.
• [06:02] An example of this for me is being on stage. I'm nervous at first, but at the end I feel energized and grounded. 
• [07:34] If there are things that make you feel low energy or have a really low vibe, these may be the things that you might need to find some help with. You should also hire someone if they can do the same thing in half the time.
• [08:29] An example of this is when I used to edit all of my own course videos. Editing videos isn't in my zone of genius. I was making excuses, because I was scared.
• [11:35] Prioritizing your zone of genius comes down to getting clear on what the important areas of your business are. For me, it's launching my digital courses, my membership, and my podcast.
• [13:50] When you plan for the next year, sit down and journal and really discover where your zone of genius is. Check in every season and ask where my zone of genius is now.
• [15:19] Superwoman syndrome is where you feel like you need to do everything and don't want to slow down and take the time to teach.
• [15:49] A good leader refuses to spend time on tasks that aren't in their zone of genius. They find the right people to support them and take the time to onboard and teach them.
• [16:23] Take out your journal and jot down some areas where you're operating in your zone of genius and where you're operating outside of your zone of genius. DM me @AmyPorterfield.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: The Ultimate Podcast Topic Meeting Template!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!