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Talking Life And Career Transitions Over Curry 

Like soooo many of us, Joanne Lee Molinaro hopped on to TikTok in July of 2020 as a way of coping with the isolation of quarantine.

But as fate would have it, a post of her making Korean braised potatoes for dinner (while her husband taught a piano lesson in the background) went viral and The Korean Vegan was officially on the map.

But it’s not just her red chili paste mushroom pasta or vegan kimchi cheese fries that gathers the masses and leaves them hankering for more.

My guest on today’s episode is no stranger to enduring (and leveraging) major life transitions… and she’s using her platform to share stories that challenge and inspire.

Joanne, a lawyer turned full-time creator and New York Times bestselling author, is a child to immigrant parents who at times found themselves in near-starvation situations in what is now known as North Korea. 

She shares about this among many of her other heroic tales through her social media platforms. And with over 3.5 million fans, it’s clear that her storytelling and vulnerability are what people are craving… along with her tasty chocolate chip paht cookie recipe. 

In this episode, we chat about:

• Transitioning and pivoting in life and careers

• The idea of reinvention and how it’s never too late in order to align with your design to create a life that lights you up
• The power and influence of storytelling and vulnerability
• And so much more!

Whether you find yourself in a moment of transition, you’re dreaming of making a career jump (that may or may not make sense to those around you), or you simply love a story that moves you to your core, you’re going to love my conversation with Joanne.

Here’s a glance at this episode...

[Insert transcript brief]

Click here to listen!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

An Entrepreneur’s Permission To UnHustle 

I  L - O - V - E  new entrepreneurs.

There’s no drive or determination like the early days of starting a business…but with that comes a few habits that become hard to break.

Like taking that drive and willingness to do what it takes and forgetting that you’re running a marathon…not a sprint.

A “hustle, hustle, hustle” mentality can be the default setting for high achievers (like many entrepreneurs are.) But it’s also been the flag that successful entrepreneurs have loudly and proudly flown for the last decade.

And I made the mistake of falling into the hustle culture trap myself in the early days of my business.

So in this episode, I want to talk about the turning point when I realized hustling my days, nights, and weekends away wasn’t cutting it anymore

Plus how I undid the thoughts of what I “should be” as an entrepreneur and even the “hustle-over-everything” beliefs I brought into my business.

Whether you’re just starting out or you’re a long-timer like me, I hope this short and sweet conversation is one more reminder that your *whole* life deserves your attention. 

And that doing *all* the things isn’t always what’s best for your biz. 

So take a deep breath and click to listen. Your permission to unhustle is inside!

Here’s a glance at this episode...

• [03:29] The one thing that I would do differently in my business is that I wouldn't have hustled to get to where I am today. 
• [04:42] The first years are the most difficult. Once you start to see traction and double down on what's working, the hustle can stop or at least slow down.
• [06:50] What I believe now is that you can have an amazing personal life with white space and downtime as well as an amazing business.
• [09:03] The questions we ask allow us to work smarter. It took courage to allow me to switch to a four-day workweek. My team and I put in a system and a plan. Then we got to work!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Say Bye-Bye To Business Burnout 

Working less and earning more is the battle cry of online entrepreneurs everywhere.

It’s why we start our own gig in the first place, right? More cash coming in, less hours glued to a screen.

My guest on today’s episode, Kate Northrup Watts, had her life changed when she was forced to slow down and as a result, her entrepreneurial hustle came to a halt. 

But then, the unthinkable happened.

Kate experienced more growth in her business than the year before.

And she’s breaking it aaaaall down during our conversation in this episode. 

In it, Kate’s putting the kibosh on hustling your way to the top. So, if you’ve been looking for permission to do less in your business without sacrificing revenue or growth… this is it.

In this episode, Kate and I talk about:

• Exactly how Kate slowed down, worked less, and earned more
• How to identify how much pressure you feel (instead of convincing yourself that “it’s fine”...when it’s not)
• How us achiever-types can begin to reframe asking for help, instead of doing all the things out of pride (GUILTY)
• Why Kate only goes for hyper-focused offers in her biz (and why you should too)

You don’t have to burn it all on the way to the top. In fact, you won’t get to the top if you’re running at 1,000 miles an hour.

So hang up your hustle culture cleats, and listen to my less-is-more conversation with Kate Northrup Watts.

Here’s a glance at this episode...

• [06:18] Kate was an online entrepreneur, who worked whenever she wanted until she got pregnant. She suddenly had no energy and needed to sleep 14 hours a day. She was forced to dial it back.
• [08:36] She ended up working less than she ever had and made more money than previously!
• [11:33] Not being able to sleep and not having good digestion are signs that something is off and you may be experiencing overwhelm.
• [14:49] Instead of trying to do everything, ask for help. Reframe in your mind how getting help makes you more available for the important stuff. 
• [21:42] You'll have so much more time and energy when you cut some offerings and go all in on a few things only.
• [33:53] Cyclical work is using the wisdom of nature to guide your creative processes. You may produce fewer things but what you do make will be more robust.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why I Don’t Think You Have Imposter Syndrome 

Stop saying you have imposter syndrome.

To which you might say, “But Amy...I do have imposter syndrome. I can’t get past this notion of ‘Who am I to start a business’ or ‘Who am I to teach on my topic?’”

Boy, do I hear you. I’ve been there a thousand times. 

But I also want to challenge you on how that mindset is most likely working against you...and I’m doing just that on this episode.

In this episode, I want to talk to you about rethinking what you’ve always labeled as imposter syndrome.

I want to lean into what might actually be a strength underneath all that fretting.

And I want to challenge you in an area that you’re probably selling yourself short. 

My friend, borrow as much courage as you need from me -- and this episode -- to put imposter syndrome to bed for good in your life and step fully into what you’ve always been called to accomplish in this world.

I believe in you with my whole heart!

Here’s a glance at this episode...

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Attraction Strategies That Keep Your Pennies In Your Pocket

Today’s episode is dedicated to all my entrepreneurs who are balling on a budget.

Whether you’re just starting out (and don’t have two nickels to rub together) or you’re a seasoned entrepreneur looking to double down on organic strategies that work, I’ve got something for you. 

In this episode, I’m teaching you my favorite and most effective strategies for boosting your organic reach.

When I say “reach”, I mean people laying eyes on your business and/or offers online. 

And when I say “organic,” I mean getting in front of those people without spending a dime. Oooooh yeah.

I’ve used these strategies to promote lead magnets, podcast episodes, and so much more during all of my 13 years in business.

A.K.A -- these strategies will grow as you do.

In this episode, I’ll take you through the “how” and the “why” behind each one, including: 

• How to get more traffic to your website or blog (even if your website is SUPER simple)
• How to win over Google so it puts your content in front of the right people for you
• How to get in front of other people’s audiences to grow your own (in a way that makes you both feel great about it!)
• Why simplifying your strategy actually helps you reach more people

You and I won’t part ways until you feel 100% confident about which organic reach strategy is best for you and the right next steps to getting it DONE. 

So click here to listen and rest easy knowing that your business can grow while your wallet takes the day off.

Here’s a glance at this episode...

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How The Last 12 Months Have Changed My Mind… About A Lot

There’s leftover cake in the Porterfield kitchen, which can only mean one thing. 

We’ve had a birthday! Mine, to be specific. 

And while I wish I could treat you to poolside mai tais to celebrate, I thought, at the very least, we could have a little heart to heart to mark the occasion.

Because the last 12 months, as you know by now, have brought high highs and some low lows. 

So, in this special birthday episode, I’m taking stock of the lessons, wins, and losses of the last year...and sharing the brand new mindset I’m taking into this next one.

I can confidently say I’m another year wiser because the struggles of the last 365 days brought some profound lessons that I wouldn’t trade for the world.

And, as always, I hope that my lessons learned can make the load of life, leadership, and business a little lighter (and less lonely) for you, my friend… so let’s chat.

Listen and imagine us clinking chilled glasses on lounge chairs in the sun as you do!

Here’s a glance at this episode...

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

My guest on this episode is a master at putting together an enthralling plotline. However, his narrative of choice isn’t film. It’s not even just marketing.

It’s life, and life by design. 

Donald Miller is an author, speaker, and the founder and CEO of StoryBrand -- a globally recognized branding framework used by the industry leaders like Pantene, Intel, Berkshire Hathaway, and Zaxby’s. 

In this episode, Donald joins me to discuss what’s really, really working in online marketing today. 

We talk about the specific type of practical knowledge required to propel success… and why they’re not teaching it in top 20 business schools.

But more than that, Donald and I also talk about how entrepreneurship gives us the ability to control much more than just conversion rates and content delivery.

When we direct our work, we have more freedom to decide on our setting.  Our key players. Our next chapter.

In this episode, Donald and I discuss:

• Why people don’t buy from you when they open your sales email (and the moment when they definitely DO buy)
• When to be in your customers’ inbox to land a sale and the foolproof way to never miss that window
• The missing pieces of information the best and brightest entrepreneurs know (and how you can leverage them for your own success)
• When to worry about credentials and when to forge your own path
• How to become more enthralled in your own story than you are in others

And so much more!

Click here to listen to my conversation with Donald Miller. You’ll not only walk away with clearly defined action to take in your email marketing, but you’ll be more inspired to take a hold of the plotline your life is following -- and decide exactly how your business plays into it.

Here’s a glance at this episode...

• [05:07] A lot of the stuff we learn in business school isn't necessary to grow a business. The best kind of business education is working for a company and developing yourself to become more valuable on the open market.
• [06:38] Personal productivity strategies include separating primary projects that are important from secondary projects. 
• [10:37] Don's morning ritual includes reading his eulogy -- find out why!
• [14:55] Narrative traction is when you engage in a story, because you're hoping for a certain outcome. Too many people don't engage in the outcome of their own lives.
• [17:31] Don shares a messaging strategy that we can use right now. Create a story that points out the customer's problems (red), talk about your solutions (yellow), and describe the customer's life if they buy your product (green). Your story needs all three colors. 
• [22:36] Marketing and building a sales funnel. A one-liner is one sentence that gets your customer engaged with your product. Your landing page invites people into a story. The third part is a lead generator like a webinar or PDF. Nurture and sales campaigns are after getting an email address. 
• [31:05] Your main goal is to connect your customer's problem to your solution. Failing to close the deal means failing to connect their problem with your product.

Masterminds.

You hear a lot about them, but do you know what it really means to be a part of one?

Let me break it down for you.

A mastermind is a small group of entrepreneurs that keep you on track, troubleshoot with you, offer fresh insights into your business, and help you move forward.

No matter if your roadblocks are technical or maaaybe you’re stuck in your head more than anything… these people get it. They’re playing all out. And they’re here to help you move forward. 

I truly don’t think I’d be here today if it weren’t for two things...

One, investing in myself. And two, surrounding myself with people who build me up, support me, and, honestly, call me out when I need to be called out. 

So in this episode, I’m breaking down exactly how to DIY your own mastermind -- no matter what stage your business is in, with no cost required.

Because an accountability group or mastermind is right for EVERYONE.

Introverts and extroverts alike. 

Long time business owners and those still rocking the side hustle. 

Together in this episode, we’ll talk about:

• How often to meet
• The ideal number of people to have in your mastermind
• What you should *definitely* include in your mastermind meetings
• Plus the one role that holds it all together

It’s a lonely business if you’re trying to do it alone… so don’t. Give yourself the support all entrepreneurs so desperately need. You’ll thank yourself over and over again. 

So click to listen and prepare to make a few calls… your mastermind awaits!

Here’s a glance at this episode...

• [04:51] I got here by investing in my business and myself. In the beginning, I started out with a paid mastermind and always surrounded myself with people doing something similar to me who have valuable insights.
• [08:52] There needs to be one or two people who will take the reins. Get clear on when you meet and think about how you want to structure it. I like hot seats where each person gets 10 minutes to talk, and then we give feedback. 
• [14:06] Make a list of three to five people that you might want to include in your accountability or mastermind group. Put some feelers out in Facebook groups and find your group!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Speak Strategically, Sell Confidently, Serve Authentically

Voice coach and speech trainer to the stars, Roger Love, joins me on this episode…

And that might have you wondering, “Amy, why on earth would you bring a voice coach on to teach entrepreneurs? This whole Nashville move is going straight to your head.”

Don’t worry, friends. The day I pick up a guitar and a microphone will be the day hell freezes over.

And while Roger has honed his expertise working with the likes of Reese Witherspoon, John Mayer, Bradley Cooper, and Selena Gomez…

He’s not running through scales today. Your long-forgotten arpeggios can stay that way. 

Roger joins me on the podcast to teach you, my beautiful entrepreneurs, how to communicate more effectively on behalf of your business and command any room with your presentation skills. 

In this episode, Roger masterfully explains how entrepreneurs (AKA YOU!) can powerfully and simply shift how you speak to sell more confidently, build trust with your audience, and present yourself in a way that screams, “Hello world, you’re going to want to pay attention to this!”

Imagine showing up to your next masterclass or podcast interview with the persuasion, charm, and influence of Bradley Cooper, himself.

Irresistible.

So go ahead and dive into my incredible masterclass-style interview with Roger Love. You’ll walk away from our conversation with:

• Strategies and tips from the expert himself to feeling more confident (and true to your heart) when you’re selling
• The reason why tone + emotion > words when it comes to getting your audience to trust you and pay attention to what you have to say (and how to use this to your strength)
• Techniques for avoiding pesky filler words like, “Um” and “Uh” during a masterclass, Live video, or podcast

Here’s to the best and brightest version of yourself showing up in every Live you do, my friend!

Here’s a glance at this episode...

• [10:13] Roger shares why it's important to be intentional with how you communicate. We need to be able to move people emotionally! 
• [14:14] We were born with an instrument that we either learned how to use or didn't. We can all tune up our instruments (our voice) and become great speakers.
• [16:34] Want to become more confident? Start speaking in melody. When we speak we create melodies or the patterns that go up and down -- learn how to do this the right way. 
• [23:50] When we get nervous our breathing gets shallow and fast. Slow down your breathing before going live. Breath in through your nose and close your lips.
• [30:24] It's wonderful to smile, but smiling makes the corners of your mouth go wide which makes your voice sound more nasal. Smile when you're not speaking. Smile with your eyes and your voice.
• [39:23] Make your commas and periods have longer silence. You don't have to slow down the words, you can just increase the silence. Silence is where you give your audience a chance to feel.
• [43:47] How to avoid all the pesky filler words like um or uh. These filler words are used to avoid silence, and we already know that silence is amazing.
• [56:05] Action Steps: Book a Facebook Live this week. Speak live on camera and practice one thing you learned today. Practice can make the techniques second-hand.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!