Leave behind your 9 to 5 and live the life you’ve always dreamed of with Craig Siegel.

If you're ready to leave your current 9 to 5, but you've been dancing on the sidelines, thinking you're not good enough, or just waiting for the right moment, consider this episode your ultimate wake-up call! It's NEVER too late to hit that reset button, redefine your path, and create the life you've always dreamed of. 

I know what you might be thinking – "Can I really do that? What will people say? Am I even ready for this?" Trust me my friend, every entrepreneur has asked those questions. But the truth is – with a positive mindset, supportive community, and real determination, you can reach true freedom and fulfillment. 

When it comes to reinvention, Craig Siegel has seen it all. He left Wall Street just three years ago to pursue a completely different life path. Today, he has a successful podcast, a best-selling book, and an incredible career. Craig is walking proof that there is always time to pivot and reinvent yourself. Just imagine where you could be in three short years if you start today. 

We cover: 

• 8:28: Overcoming any hesitation in the pursuit of your purpose 
• 11:32: Strategies for stepping out of your comfort zone 
• 13:41: Why you don't need to have all (or any!) of the answers to get started
• 17:41: Cultivating a positive mindset and supportive community
• 27:21: The top non-negotiables for reinvention 
• 25:30: Getting total clarity on your passions and strengths 
• 29:25: Breaking free from limiting beliefs and choosing the “second thought”

Craig said, “Staying comfortable is a death sentence.” This hit me hard! Your journey to greatness only starts when you step out of your cozy bubble and embrace the unknown. What if it goes right? What if you fly? So, hit play and get ready to rewrite your life story!

Click here to listen!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Move your goals without sacrificing your revenue or breaking promises.

As a business owner, I always set goals for each year and quarter depending on the project or offering we have going on. But the truth is – goals don't always pan out as we hope. Life throws curveballs, and suddenly, that ambitious plan feels like a stretch. Not to fear! This is where the concept of "Move the Goal" comes in handy. 

When it's clear you aren't going to meet a goal, you need to sit down, reevaluate, and decide how to pivot. And let me tell you, moving a goal does NOT feel good! As someone who values commitment, changing a plan can feel like a broken promise. 

But, dear friend – please don’t be too hard on yourself if you’re in this position. It’s perfectly okay to do if you're smart about it. In this episode, I share all of my tips for effectively moving your goals so you can avoid losing significant revenue.

It's not always an easy process, but with the right approach, you can do it in a way that won't let yourself or your team down. I cover what to expect when you move your goals, things you need to know before changing them, and how to adapt so it’s not a setback. 

You'll hear about: 

• 3:41: The reasons you might want to move a goal 
• 6:12: Why I hate changing plans and would much rather reach the goals I set 
• 8:30: Everything you need to know before changing your goal 
• 12:18: Questions you should ask yourself to make sure you’re doing it for the right reasons 
• 14:12: Finding that balance between sticking with the plan and being flexible 

Sometimes, you set safe goals to avoid feeling disappointed. But you know what they say – growth only happens when you step out of your comfort zone, and your goals should always motivate you to be the best version of yourself. Tune in because I promise this advice will save you lots of sleepless nights!

Click here to listen!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Avoid burnout, boost your energy, and watch your business take off with Dr. Gabrielle Lyon.

You're growing your business and dialing in on list growth, digital courses, and marketing strategies, but what if I told you there's something even more important than any of that? Your health. 

That's right, prioritizing your wellness is the game-changer that is going to revolutionize your business and life. 

If you’re an entrepreneur, you're working long hours, crashing from time to time, and putting your health at the bottom of your priority list. But guess what? The most successful entrepreneurs know that their health is the key to a sustainable business.

Now you may be thinking, “Amy, where in the world do you find time to focus on your nutrition?” 

Story of my life, my friend! I've always struggled with maintaining my weight while balancing a packed schedule. 

But I’m telling you – my business and my body were thanking me the second I started incorporating more protein into my diet, sticking to a workout routine, and living a healthier lifestyle.

That’s why I'm so excited to introduce you to my guest, Dr. Gabrielle Lyon, a mastermind in functional medicine. In this episode, she shares her simple approach to health that will integrate seamlessly into your busy entrepreneurial life. 

We dive into: 

• 11:10: Tips for avoiding burnout, ensuring vitality, and changing the trajectory of your life (& your business) 
• 15:05: The power of building and maintaining muscle 
• 21:05: How to design a no-nonsense diet for your busy schedule 
• 28:23: Strategies you can implement TODAY to boost your energy 
• 31:37: Advice for breaking free from shame and showing up fully for your business

Your business will only ever be as successful and sustainable as your health. Listen in because your business, wellness, and future are about to get a complete makeover.

Click here to listen!

Visit our show notes page!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The inside scoop on every feeling and thought I had before AND after my most successful launch yet.

Buckle up, because I've got something super exciting to share with you today. I'm taking you behind the scenes of my biggest Digital Course Academy launch to date! That's right – you’re getting an inside look into my mind before AND after the launch, including the good, the nerve-wracking, and the oh-so-rewarding moments. There are no secrets here! 

Now, why am I telling you this? Well, dear friend, I want you to know that it's perfectly normal to feel doubt, excitement, and nervousness when launching a new offering. 

Even after 14 years in the game, I still experience that same wide range of emotions. The good news is, I now know how to manage them. The stress is real, no doubt about it. But once that cart closes, it's the most incredible feeling in the world. 

I open up about all my thoughts and emotions during the lead-up to the launch, how I prepared myself for the anxieties, and offer some tips on coping with the post-launch blues. 

Plus, I highlight strategies for leading your team to provide the best customer support possible and share every tool we used to make this launch a huge success! 

You’ll hear all about: 

• 4:10: How my customer service, operations, and marketing teams prepared for the launch
• 8:26: Tips for shifting your mindset and keeping your worries at bay 
• 18:02: Why every challenge you’ll face during the launch is completely worth it
• 23:17: The power of real-time connections and customer feedback 
• 28:18: Perfecting your email lists, messaging, and social media ads 
• 34:55: How we conquered every tech issue and improved our systems

No matter how your launch turns out, whether you hit your goal or face challenges, it's always worth it knowing you’ve made a positive impact on a client’s life. So listen in and get ready to take off in your next launch! 

Click here to listen!

Visit our show notes page!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

EXCLUSIVE: My fireside chat with HubSpot’s Director of New Media, Kyle Denhoff

HubSpot’s INBOUND Marketing & Sales Conference is an absolute treasure trove of knowledge that’s jam-packed with insights on marketing, sales, business, and all the latest trends that are shaping our world.

And guess what? I had the incredible opportunity to take the stage at the 2023 event for a fireside chat with Kyle Denhoff, HubSpot's very own Director of New Media.

We dove deep into the tried and true strategies of cultivating a thriving online community and forging a path to entrepreneurial success.

In this episode, you’ll hear me spill the tea on everything that’s helped me create a highly profitable digital course business that I love, including: 

• Why creating an email list is crucial for online businesses (plus growth strategies that have worked for me)
• What I do to build authenticity and connection on social media
• Why focusing on your core competencies is the key to long standing success
• My biggest takeaways from growing an audience through podcasting
• The dos and don’ts of building a highly engaged and happy team 

… Plus much, much more! 

Tune in right now to hear an insightful conversation about all-things audience building, content creation, and strategic planning in the world of digital courses and online businesses.

Enjoy! 

Visit the show notes!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Supercharge your teaching game with the magic of visual frameworks with Rory Vaden

If you have a digital course and are an expert in what you teach (but struggle with actually teaching it), then one of the biggest pieces of advice I can give you is to take your content and put it into a framework. 

What’s a framework, you ask? Think of a framework like a roadmap or a well-constructed skeleton for your thoughts. It allows you to break down intricate concepts into manageable, comprehensible pieces for your audience.

If you’ve been listening for a while, you’ve probably even heard me say something like “I have a framework for that”! because I’ve found that using them has made me a much more effective teacher. 

Most importantly, teaching in frameworks has helped my students understand and apply my content better.

Like anything, there’s an art and science to creating frameworks. Enter: My guest for this episode, Rory Vaden.

Rory is an expert when it comes to helping entrepreneurs find their uniqueness, create captivating content, and a world-class presentation craft -- and in this episode, he shares the A to Z playbook on creating content frameworks.

You’ll learn:

• Why teaching in frameworks is so crucial to being an effective educator 
• An A to Z process on how to create effective content frameworks
• 7 questions you can ask yourself to help you generate ideas for frameworks 
• How to become “unstuck” on framework ideas and them quickly

He’s even going to break down one of his own teaching frameworks that you can use as a reference. 

Ready to dive in? Pull out your notepad and press play on this episode!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Curious to know how my team and I are leveraging the incredible power of AI to supercharge our strategies? 

From community engagement to content creation, marketing, and operations, you better believe that we are leveraging this powerhouse technology to the max. 

You’re going to hear: 

• The exact AI-powered tasks that are doing wonders in my company
• Specific ways different departments within my company are using AI 
• Effective prompts that you can plug into ChatGPT

… And much, much more! 

To make things easy, I've put together a resource that's packed with all the prompts I'll be revealing today. You can snag it here so you don’t have to worry about writing everything down while you listen to the episode. 

And before you dive in, I’ll leave you with a powerful statement from my dear friend, online marketer, AI enthusiast, Emily Hirsh: 

“Those who ignore AI are waving goodbye to incredible opportunities.”So, sweet friend, let's ensure you're not missing out on anything groundbreaking.Tune in now to unravel the exciting ways AI is transforming businesses – and yours might just be next.

Here’s a glance at this episode...

• [06:11] My content team uses AI whenever they need to come up with inspiration or encounter roadblocks. AI can generate outlines and help refine content further.
• [11:27] The community team uses AI to name and describe our community meetups and discussion events. It's great for titles and social media.
• [14:40] The operations team uses AI to conduct research, organize data, draft emails, messages, and tasks. It helps save time and is more efficient.
• [16:59] My ops team uses AI to process, brainstorm, and summarize meeting notes. They can organize it into a table and prompt for next steps and ideas.
• [19:06] We use SOPs for everything in every department. We're still working out the right prompt to get AI to create and improve on SOPs. 
• [19:24] The marketing team uses AI to generate themes, story ideas, and captivating social media captions. It's like having a writing partner.
• [21:26] My senior marketing content manager uses AI across the board for podcast asset generation. It also helps to enhance SEO of these assets.
• [23:37] She's also used it for brainstorming marketing initiatives and re-engagement campaigns. This creates a huge jump start for our copywriter.
• [24:50] Our graphic designer uses AI features in Canva to enhance designs and create captivating visuals that elevate our brand presence.
• [26:14] My copywriter has been using AI to brainstorm a lot. It's like an idea thesaurus that can supply a better way to explain a concept.
• [27:20] AI is an essential part of the toolkit, but keep in mind that it complements human expertise.

Click here to listen!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Making your DCA investment back is easy -- here’s how Lisa Nunamaker did it in her first launch

Have you ever thought to yourself, “I’d love to create a digital course, but it costs too much money?”

Maybe you think it’s too expensive, or that you’d have to quit your full time job, or you’re concerned you won’t get any return on your upfront investments. I get it! 

Whatever it is for you, you’re feeling hesitant about starting a digital course because you have financial concerns -- and my sweet friend, you’re not alone.

In fact, “creating and launching a digital course costs too much money” is one of the most common objections people have around diving into creating and launching a digital course business.

But here’s the thing. It’s a total myth, and I want to show you why this should not be a barrier to creating a successful digital course.

And to do that, I’m going to share the inspiring story of my Digital Course Academy student, Lisa Nunamaker. 

Lisa had a head full of ideas for her digital course -- but was concerned about the cost of taking DCA. So she sat down and crunched the numbers, and realized that she would only need to sign up 10 students in order to make her money back!

And guess what? In the first launch of her course, Garden Graphics Tool Kit, she enrolled 66 students and made a whopping $44,000 in sales! Not to mention, she went on to launch her course a second time and raked in an additional $20,000!

Lisa’s example is proof that it is possible to make your initial digital course investment back very quickly, and set you on the right path for future entrepreneurial success.

Tune in to hear more about Lisa’s story, and this myth be totally debunked!

Here’s a glance at this episode...

• [05:19] I'm sharing a story of one of my students that might inspire you if you feel like funds are preventing you from starting your digital course.
• [05:53] Lisa Nunamaker is a teacher who has a business that teaches garden design and landscape graphics to budding designers around the world.
• [06:30] When she heard about DCA, her head was swimming with ideas, but she was concerned with the cost. 
• [07:00] After crunching the numbers, she realized that if she could sign up 10 students the investment would be worth it.
• [07:16] She enrolled in DCA in February of 2021. She launched her first course. Garden Graphics Toolkit, even though it wasn't totally finished.
• [08:15] She enrolled 67 students and made $44,000. Her second launch generated $20,000. She then started a membership and generated $8,800.
• [09:41] Taking the plunge was worth it. Lisa loved creating the course while she was in the class.
• [11:15] DCA helped give her the tools that she needed to build a business on the side and be propelled forward.
• [13:21] To uncover your course potential, think about how much you want to make. Then decide on a price and how many people need to sign up. 
• [14:32] DCA is about helping you create your course in the simplest way possible.

Visit our show notes here!