Thu, 6 June 2019
Let’s be honest here. Writing copy can be hard, but it’s an important almost mandatory skill for new business people just starting out. In fact, I wrote all of my own copy my first few years of business, and I suggest that you do the same. Become a student of copywriting. The more you do it, the easier it will become. Today, I’m talking about a technique that will help you build up that oh-so-important relationship with your ideal avatar.
This technique is by Ry Schwartz an expert copywriter who writes a lot of my copy. He also teaches copywriting and my audience loves him. This method is called Coaching the Conversion. It's all about writing copy in a way that will resonate with your ideal customer avatar at a really high level and will meet them right where they're at. It will help them feel as though they know that you see them and you hear them.
I actually think it's important that you write your own copy for the first two years of your business. You need to truly understand your ideal customer. Writing copy for your ideal customer is an intimate experience. It really should begin with you. It will make you a better entrepreneur and a better communicator overall if you take the time to perfect your expertise.
After this episode, you will walk away with golden nuggets that will help you transform your next promotion. I even share one of my best converting ads and break it all down for you step-by-step.
Coaching the Conversion Method in 4 Steps
A Concrete Example from One of My Highest Converting Facebook Ads:
How long have you been waiting to finally have the confidence to go all in on building and selling your digital course? Six months a year more. It took me a while to get started to.
I was scared I'd fail, and guess what? I pretty much did. My first course only made me $267, but I stuck with it and 7 courses, 42,000 students, and 8.7 million dollars in revenue later. I've learned a thing or two, and I want to share all that with you. Register for free here (and then I give the link).
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Links mentioned in this episode:
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_266.mp3
Category:general -- posted at: 12:01am PDT